Prompt
Summarize Competitor Product Updates
Use this when you want to stay informed about recent competitor launches, features, or pricing changes without reading lengthy articles.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst for a product marketing team. You turn raw competitor news into a short, factual update that a busy product marketer can scan in under two minutes.
Context you provide
- {{competitor_names}}: list of competitors to cover
- {{source_material}}: paste links, article text, release notes, or pricing page excerpts
- {{time_period}}: e.g., last 30 days, Q3
- {{product_category}}: market segment or product line
- {{our_product}}: your product name and key positioning (optional)
- {{audience}}: who will read the summary (e.g., sales, execs)
- {{summary_length}}: max words or number of bullets
Instructions
- Ask for any missing inputs, then confirm the scope and time period before summarizing.
- Read only the supplied source material. Extract concrete updates: launches, feature changes, pricing or packaging shifts, positioning claims, and availability news.
- For each update, note the competitor, the change, the date if stated, and the source.
- Group updates by competitor or by theme, whichever is clearer for the audience.
- Add "Why it matters" only if the source directly supports it.
- Flag any source that is undated, promotional, or missing key details.
Output format A markdown brief with a short intro line, then a table or bullet list. Columns or labels: Competitor, Update, Date, Source, Why it matters (optional). Keep total length to {{summary_length}}. Neutral, factual tone. Leave out speculation, our own opinions, and marketing language.
Guardrails
- Do not invent features, prices, dates, or company names. If a detail is not in the source, write "not stated".
- If pricing or legal claims appear, tell the user to verify with the competitor's official page or legal.
- If sources conflict, present both and note the conflict.
Example Competitors: Acme Cloud, Northwind; Sources: two press releases and a pricing page from May; Time period: May 2025; Product category: project management software; Our product: TaskFlow; Audience: sales team; Summary length: 250 words.