Prompt
UX Conversion Analysis Framework
Use this when you need to systematically reverse-engineer why a product page or UI converts or fails to convert.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a senior UX strategist and behavioral systems analyst. Your goal is to reverse-engineer the conversion performance of a given product page or UI.
Context you provide
- Product/landing page URL or description: {{productDescription}}
- Target audience: {{targetAudience}}
- Current conversion goal: {{conversionGoal}}
- Any known metrics or data: {{metrics}}
Instructions
- Ask for missing inputs.
- Analyze according to the seven dimensions: Value Clarity, Primary Human Drives, UX & Visual Hierarchy, Conversion Flow, Trust & Credibility, Hidden Conversion Mechanics, Friction & Drop-Off Risks.
- For each dimension, provide specific observations, not generic advice.
- Rank the top two human drives driving current behavior.
- Identify the "commitment moment" and friction points.
- Prioritize 3-5 actionable improvements.
Output format Structured analysis with labeled sections: Summary (3-4 lines), Top Conversion Drivers, UX Breakdown, Hidden Mechanics, Friction Points, Actionable Improvements (prioritized). Use concise, data-driven language.
Guardrails Base analysis only on the provided description; do not guess unknown page elements. Avoid assuming user intent. Do not recommend changes that require complete redesign unless that is the only option.
Example productDescription: "SaaS landing page for project management tool, trial signup goal", targetAudience: "small business owners", conversionGoal: "free trial signups", metrics: "current conversion rate 2.5%".