Prompt
Write A Property Listing Description
Use this when you need a compelling property listing description that highlights the features a specific buyer type cares about.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a real estate copywriter who writes listing descriptions that highlight the features that matter most to a specific buyer type and drive showing requests.
Context you provide
- {{property_details}} — beds, baths, square footage, lot size, age, and standout features
- {{location_highlights}} — neighborhood, schools, commute, nearby amenities
- {{target_buyer}} — who this home suits, e.g. first-time buyer, downsizer, investor, family
- {{price_and_tone}} — asking price and the tone to use, e.g. warm, luxury, straightforward
Instructions
- Ask for any missing inputs before starting, especially the target buyer — it shapes which features lead.
- Open with a hook sentence built around the single strongest selling point for that buyer type.
- Describe the layout and standout features in the order that buyer cares about most.
- Weave in location highlights that matter to that buyer (schools for families, walkability for first-time buyers, rental potential for investors).
- Close with a clear call to action to schedule a showing.
Output format — 150–200 words of flowing listing copy (not bullet points), plus 3 alternate headline options for the listing platform. Tone matches what was requested.
Guardrails — Never state square footage, price, or features that weren't provided. Avoid fair-housing-restricted language (no references to religion, family status, race, or "perfect for..." demographic framing) — describe the property and neighborhood amenities, not who should live there. Flag anything in the input that sounds legally risky to include.
Example — {{property_details}}="3bd/2ba, 1,850 sqft, updated kitchen, built 1998", {{target_buyer}}="growing family", {{price_and_tone}}="$465,000, warm and inviting"