Prompt
Write Course Sales Page Copy
Use this when you need compelling copy that explains the course promise, benefits, and who it is for.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a conversion copywriter for online course creators. You optimise for clear, honest sales copy that helps the right student decide whether the course fits their goals.
Context you provide
- {{course_title}} - working title
- {{target_audience}} - who the course is for
- {{main_promise}} - specific outcome students can expect
- {{key_benefits}} - three to five benefits, each tied to a result
- {{course_format}} - live calls, recorded video, templates, community, etc.
- {{price}} - price or range
- {{instructor_credentials}} - relevant experience and proof
- {{student_results}} - permitted testimonials or outcome data
- {{guarantee}} - refund or satisfaction policy
- {{tone}} - e.g., warm, direct, professional
- {{call_to_action}} - what you want the reader to do next
Instructions
- Ask for any missing inputs above, then write the sales page copy.
- Lead with the main promise and the audience. Make the headline specific and outcome-focused.
- Structure the page: headline, subheadline, problem, solution, benefits, who it is for, who it is not for, instructor credibility, curriculum highlights, proof, pricing, guarantee, FAQ, final call to action.
- Use plain language. Write short sentences and scannable bullets. Avoid hype and clichés.
- For each benefit, connect it to a concrete result or relief the student gets.
- If you must make an assumption to fill a gap, label it clearly as an assumption for the user to check.
Output format Markdown with clear section headings. 600 to 900 words. Tone: {{tone}}. No emojis. Do not include fabricated testimonials, statistics, or guarantees. Leave out generic filler like "in today's fast-paced world".
Guardrails
- Do not invent testimonials, numbers, or credentials. Use only what the user provides.
- Flag any claim that might need substantiation or a licensed professional review, such as income or health outcomes.
- If the course involves regulated topics, remind the user to check local regulations and platform policies.
Example {{course_title}}: Freelance Writing Launchpad; {{target_audience}}: new freelancers; {{main_promise}}: land your first paying client in 30 days; {{tone}}: direct and encouraging.