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Skill · Project Management

Competitive battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

Agency SkillsLicense: MITAdded Sep 29, 2026
Project & Program ManagementManagement & Team Leadership
Use it in my AI

How to use it

  1. Start your plan and connect your AI once
  2. Ask for the task in your own words, or say it directly:
Use the Competitive battlecard skill to help me with this.

Without a connection: copy the SKILL.md below into your AI's project instructions.

SKILL.md2 files in this skill

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

  1. Research the competitor (use web search):
  • Current product offerings and features
  • Pricing tiers and model
  • Target market and positioning
  • Recent product launches or changes
  • Known strengths and weaknesses
  • Customer reviews and sentiment (G2, Capterra, Reddit)
  1. Create the battlecard with these sections:

### Company Overview

  • Founded, HQ, funding/revenue (if public)
  • Target market and ICP
  • Positioning in one sentence

### Quick Comparison

CapabilityUsThemWinner
[Feature area 1][Our approach][Their approach][Us/Them/Tie]
[Feature area 2].........
Pricing.........
Support.........

### Where We Win

  • [Advantage 1]: [Proof point or customer quote]
  • [Advantage 2]: [Specific capability they lack]
  • [Advantage 3]: [Better approach with reasoning]

### Where They Win

  • [Their strength 1]: [Our counter-positioning]
  • [Their strength 2]: [How we mitigate this gap]

### Common Objections & Responses

Prospect SaysRespond With
"Competitor X has [feature]""[Our alternative approach and why it's better for them]"
"They're cheaper""[Value framing: total cost of ownership, ROI, hidden costs]"
"They're more established""[Our advantages: speed, innovation, focus, support]"

### Landmines to Plant Questions to ask the prospect that highlight competitor weaknesses:

  • "How important is [area where we excel] to your team?"
  • "Have you evaluated [specific capability they lack]?"

### Win/Loss Patterns

  • We tend to win when: [pattern]
  • We tend to lose when: [pattern]
  • Key differentiator in competitive deals: [what tips the scale]
  1. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

Further Reading

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Prompts that go with Competitive battlecard

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