Churn prevention
Reduce voluntary and involuntary churn with cancel flows, save offers, dunning, win-back tactics, and retention strategy. Use when users are cancelling, failed payments are rising, or subscription retention needs improvement.
Skills for your AI
Reduce voluntary and involuntary churn with cancel flows, save offers, dunning, win-back tactics, and retention strategy. Use when users are cancelling, failed payments are rising, or subscription retention needs improvement.
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
Write B2B cold emails and follow-up sequences that earn replies. Use when creating outbound prospecting emails, SDR outreach, personalized opening lines, subject lines, CTAs, and multi-touch follow-up sequences.
When the user wants to build, grow, or improve a developer community on Discord, Slack, or forums.
Research public competitor ads, analyze creative patterns and landing pages, and produce an evidence-labeled strategic teardown.
Research competitors with Browserbase discovery, enrichment lanes, screenshots, matrices, and HTML reports.
When the user wants to research, profile, or analyze competitors from their URLs.
Systematic competitor analysis for developer tools. Track features, pricing, positioning, content strategy, and community sentiment for direct and indirect competitors.
Draft and review audience-specific content using supplied brand examples, local text diagnostics, and adaptable channel templates.
Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program.
Automate ConvertKit (Kit) tasks via Rube MCP (Composio): manage subscribers, tags, broadcasts, and broadcast stats. Always search tools first for current schemas.
You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.
Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
One sentence - what this skill does and when to invoke it
When the user wants to conduct, analyze, or synthesize customer research.
When the user wants to do developer advocacy activities including conference talks, live coding, podcasts, and building in public.
When the user wants to establish or update their developer audience context. Also use when starting any other developer marketing skill to ensure foundational context is loaded.
When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching."
Monitor what developers say about your brand, competitors, and the problems they're solving. Track mentions and conversations across GitHub, Hacker News, Reddit, Stack Overflow, Twitter, and Discord.
When the user wants to create, write, or improve a newsletter for developer audiences. Trigger phrases include "newsletter," "email marketing," "developer email," "weekly digest," "dev newsletter," "email subscribers," "newsletter growth," or "email list."
Design and build interactive playgrounds that let developers experience your product without commitment. This skill covers playground architecture, pre-populated examples, embedding strategies, gating decisions, and converting playground users to signups.
Design frictionless signup experiences for developers including GitHub OAuth, API key generation, and onboarding personalization.
Transform documentation into a powerful marketing channel that attracts, converts, and retains developers.