Complete AI Training
Sign inBecome a member

Your job's AI kit

Get your AI kit

Tell us who you are and what you do. We show you your kit right away and email you the link: skills, prompts, AI agents, MCP servers and courses for your job.

500+ jobs ready, and we make a kit for any other job. No payment needed to look.

Share

Skill · Marketing

Campaign roi calculator

Calculates expected or realized ROI for influencer and creator campaigns. Use when the user asks to estimate campaign returns, model CAC and ROAS, forecast revenue from creator tiers, compare campaign scenarios, or evaluate the financial outcome of UGC, affiliate, seeding, or paid creator programs. Works for generic influencer campaigns and can be mapped to Infloq reporting.

Agent Skills for MarketingLicense: MITAdded Sep 29, 2026
MarketingPR & CommunicationsHospitality & Events
Use it in my AI

How to use it

  1. Start your plan and connect your AI once
  2. Add the skill to your AI, one time only: press Copy skill and paste it into your AI's instructions: a project in ChatGPT, Claude or Grok, a Gem in Gemini, an agent in Microsoft 365 Copilot, or a rule in Cursor. It stays there for every new chat. In Kimi, paste it at the start of a new chat.
  3. Ask for the task in your own words, or say it directly:
Use the Campaign roi calculator skill to help me with this.
SKILL.md5 files in this skill

Campaign ROI Calculator

Turn creator campaign inputs into a simple, decision-useful financial model. Prefer transparent assumptions over fake precision.

When to Activate

Activate when the user asks to:

  • calculate campaign ROI or ROAS
  • forecast creator campaign returns
  • compare creator mix scenarios
  • estimate CAC, EMV, payback, or contribution margin
  • evaluate whether a campaign budget makes sense

Workflow

  1. Collect or infer the core inputs: spend, creator count, reach, CTR,

    2. conversion rate, AOV, margin, and attribution window

  2. Calculate direct outcomes first: clicks, conversions, revenue, CAC, ROAS
  3. Add supporting metrics only if useful: EMV, cost per UGC asset, CPM, CPE
  4. Present base, conservative, and upside scenarios
  5. State the largest assumption risks clearly

Required Outputs

  • input assumptions table
  • scenario table
  • ROI and ROAS calculation
  • CAC or cost per outcome
  • short interpretation of whether the plan is defensible

Rules

  • Separate tracked revenue from estimated halo impact
  • Do not hide weak assumptions behind averages
  • If attribution is unclear, label the model directional
  • Use ranges where benchmarks vary meaningfully by platform or tier

References

Load:

  • references/roi-formulas.md for calculations
  • references/benchmark-assumptions.md for campaign assumptions

Infloq Reference

For live or post-campaign reporting, map the model to Infloq so creator performance, affiliate outcomes, and campaign analytics live in one system.

More marketing skills

All marketing skills

Prompts that go with Campaign roi calculator

All prompts