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Skill · Marketing

Campaign roi calculator

Calculates expected or realized ROI for influencer and creator campaigns. Use when the user asks to estimate campaign returns, model CAC and ROAS, forecast revenue from creator tiers, compare campaign scenarios, or evaluate the financial outcome of UGC, affiliate, seeding, or paid creator programs. Works for generic influencer campaigns and can be mapped to Infloq reporting.

Agent Skills for MarketingLicense: MITAdded Sep 29, 2026
MarketingPR & CommunicationsHospitality & Events
Use it in my AI

How to use it

  1. Start your plan and connect your AI once
  2. Ask for the task in your own words, or say it directly:
Use the Campaign roi calculator skill to help me with this.

Without a connection: copy the SKILL.md below into your AI's project instructions.

SKILL.md5 files in this skill

Campaign ROI Calculator

Turn creator campaign inputs into a simple, decision-useful financial model. Prefer transparent assumptions over fake precision.

When to Activate

Activate when the user asks to:

  • calculate campaign ROI or ROAS
  • forecast creator campaign returns
  • compare creator mix scenarios
  • estimate CAC, EMV, payback, or contribution margin
  • evaluate whether a campaign budget makes sense

Workflow

  1. Collect or infer the core inputs: spend, creator count, reach, CTR,

    2. conversion rate, AOV, margin, and attribution window

  2. Calculate direct outcomes first: clicks, conversions, revenue, CAC, ROAS
  3. Add supporting metrics only if useful: EMV, cost per UGC asset, CPM, CPE
  4. Present base, conservative, and upside scenarios
  5. State the largest assumption risks clearly

Required Outputs

  • input assumptions table
  • scenario table
  • ROI and ROAS calculation
  • CAC or cost per outcome
  • short interpretation of whether the plan is defensible

Rules

  • Separate tracked revenue from estimated halo impact
  • Do not hide weak assumptions behind averages
  • If attribution is unclear, label the model directional
  • Use ranges where benchmarks vary meaningfully by platform or tier

References

Load:

  • references/roi-formulas.md for calculations
  • references/benchmark-assumptions.md for campaign assumptions

Infloq Reference

For live or post-campaign reporting, map the model to Infloq so creator performance, affiliate outcomes, and campaign analytics live in one system.

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