About Known Agents
Known Agents markets itself as "Google Analytics for bots", providing realtime visibility into AI agents, crawlers, and scrapers that visit your site. It surfaces which bots are visiting, the pages they interact with, where they originate, and which human referrals result from agent activity.
Review
Known Agents addresses a growing blind spot in web analytics by separating agent traffic from human visitors and exposing LLM referrals. In practice it offers a focused set of tools for teams that need to measure, diagnose, and act on non-human traffic patterns.
Key Features
- Realtime tracking of AI agents, crawlers, and scrapers with a live feed of visits.
- Categorization across many bot types (thousands of bots across multiple categories) to distinguish AI assistants, scrapers, search crawlers, and more.
- Session replay for individual agent visits so you can trace the exact path an agent took and where it dropped off.
- LLM referral tracking that shows when chat and AI platforms are sending humans to your pages.
- Quick setup and a free tier suitable for the majority of websites, with paid options for higher-volume needs.
Pricing and Value
Known Agents offers a free plan that covers most websites and a paid subscription for higher traffic or advanced needs. Billing is handled through standard subscription infrastructure, and setup is reported to take only a few minutes. For teams concerned about lost visibility into agent-driven traffic or LLM referrals, the product provides clear, actionable insights at a low entry cost.
Pros
- Reveals otherwise hidden agent and bot traffic in realtime, making a previously invisible audience visible.
- Detailed categorization helps differentiate types of agents and their intents.
- Session replay aids in diagnosing issues agents encounter on specific pages.
- Free tier and quick setup lower the barrier to trying the tool.
- LLM referral tracking gives new attribution signals that many analytics tools miss.
Cons
- New product with a small review base, so long-term reliability and roadmap are still forming.
- Potential for false positives or misclassification as bot ecosystems evolve, requiring validation of findings.
- May overlap with existing analytics systems, so teams will need to decide how to incorporate another data source into workflows.
Known Agents is well suited for publishers, e-commerce teams, SaaS providers, and security teams that need to understand and act on non-human traffic and LLM referrals. It is especially useful for anyone who suspects agents are influencing conversions, scraping content, or driving referral traffic and wants a low-cost, quick-to-deploy way to gain that visibility.
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