Marketing claim evidence vault

For consumer brand marketing teams, turn authorized substantiation files and claim approvals into approved marketing claim register. Address this specific problem: approved claims become disconnected from supporting evidence. The aim: reuse claims with their evidence and limitations attached. The pilot tests whether that benefit holds up against reviewer effort and real operating costs.

The buyer creates a project, supplies authorized substantiation files and claim approvals, and confirms scope and access. Users correct extracted facts, resolve flagged uncertainties and approve the final approved marketing claim register before use. Retain source links and a version history for the next cycle.

How the AI works

Suggest evidence links while reviewers assess substantiation. Keep model suggestions separate from verified facts. Link factual outputs to authorized input evidence and show missing information explicitly. Use deterministic checks for counts, dates, identifiers and arithmetic where applicable. A designated reviewer validates consequential outputs and signs off the delivered result.

Safeguards

Verify product claims and permissions. Distinguish observed campaign results from causal explanations and keep customer data collection authorized. Evidence organization; no regulatory clearance guarantees. Require appropriate access and publication approval. Preserve source material, label AI drafts and make corrections traceable. Measure false positives and missed cases alongside speed.

What to build first

Costed pilot: Evidence organization; no regulatory clearance guarantees. Start with one buyer organization and a bounded set of representative inputs. Implement the first two modules: extract proposed claims; link support documents. Support the third task through an assisted review queue: record approval scope. Handle the remaining required functions manually until validated. Include input upload, source references, user correction, a reviewer approval step and export of approved marketing claim register. Authentication, account isolation, deletion controls and basic operational logging are included. Specialized production certification, live write integrations and broader rollout are not included unless explicitly stated.

What it can connect to

Approved brand material, campaign exports and authorized customer research. Source systems, catalog exports and cloud file storage. Start with reversible CSV or file imports and validate identifiers before any direct writes. Begin with uploads and exports of authorized substantiation files and claim approvals. Any named system or connector is a candidate requiring current access and compatibility checks; no live connection is included by default.

The screens in detail

Use a searchable table or visual gallery with filters for the domain’s important attributes. Open each item into a detail drawer containing source records, ownership and history. Put proposed merges and field changes in a separate review queue. Provide a preview before any bulk export. Open with claim library; move into evidence links for the detailed task; finish in expiry review for review and handoff. Show the source record, uncertainty and approval status beside each proposed output.