Evidence mapping service
A documented coding protocol and source passages behind each extracted field.
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A documented coding protocol and source passages behind each extracted field.
Recommendations connect to observed customer problems and testable hypotheses.
Real customer evidence with participant relevance and purchase signals documented.
Separates demonstrated science from untested commercial opportunity.
Customer wording and contradictory evidence remain visible in strategic recommendations.
Every finding retains participant context and contradictory evidence.
Observed behavior and source clips remain attached to every usability finding.