Certification
Certification: BAB Prompt Framework
Prove you can use BAB in your own job: five written questions made for your work, scored by an AI examiner. Certificate for LinkedIn.
The exam
Take the certification exam
No multiple choice: five written questions about your own job, scored by an AI examiner against the course rubric. Pass with 70% or more and your certificate is issued at once, with a public page and an "Add to LinkedIn" button.
What the exam covers
Written questions about your own job, across the 6 chapters
No multiple choice. You tell us your job and a real task; you get five open questions written for that job, such as writing a full prompt with the framework, fixing a weak prompt and choosing the right framework. An AI examiner (DeepSeek) scores each answer against the course rubric and explains the score. Pass with 70% or more.
- 01Persuasion in three moves2:32
- 02Before: the reader's situation2:46
- 03After: the better state2:15
- 04Bridge: how you get them there2:50
- 05BAB for internal persuasion2:34
- 06BAB in your job3:21
About this certification
This certification shows that you can use BAB in real work, not just recite the letters. It belongs to the course BAB Prompt Framework: Before, After, Bridge.
How the exam works
The exam has no multiple choice. You tell us your job and one real task. You then get five written questions made for that job: write a complete prompt with the framework, fix a weak prompt, choose the right framework for a situation, and explain why a part of the framework matters. An AI examiner (DeepSeek) scores each answer from 0 to 10 against the course rubric and explains the score. Pass with 70% or more and your certificate is issued at once, with a public page and an "Add to LinkedIn" button. You can retake it with new questions.
What you will be able to do
- Write BAB prompts that produce persuasive text in the right order
- Gather real customer phrases for a specific Before block
- Describe a believable solved day using benefits, not features
- Build a Bridge with one piece of proof and one next step
- Adapt BAB for internal proposals, fundraising and grant applications
- Test three Before angles and compare which gets replies
Jobs this certification suits
Our AI checked this certification against 500 jobs; these get the most out of it. Each job links to its learning path.