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Lesson 15 of 16 · 10 promptsAI for Sales and Marketings
LESSON 15 OF 16

Customer Feedback Analysis

10 prompts for Sales and Marketings

Prompts for Sales and Marketings: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Categorize Customer FeedbackUse this when you need to organize customer feedback into meaningful groups to identify trends and prioritize actions.
  2. 02Compare Competitor FeedbackUse this when you want to benchmark your customer feedback against competitors to identify strengths, weaknesses, and opportunities.
  3. 03Extract Actionable InsightsUse this when you need to turn customer feedback into clear, strategic actions for sales and marketing.
  4. 04Extract Key Phrases from FeedbackUse this when you need to quickly identify recurring themes and important terms in customer feedback to inform product and marketing decisions.
  5. 05Root Cause Analysis of Customer FeedbackUse this when you need to identify the underlying causes of customer dissatisfaction from feedback data.
  6. 06Segment Customers by FeedbackUse this when you need to group customers based on their feedback to tailor marketing strategies and improve engagement.
  7. 07Sentiment Analysis of Customer FeedbackUse this when you need to classify customer feedback as positive, negative, or neutral and understand overall sentiment.
  8. 08Summarize Customer FeedbackUse this when you need to condense lengthy customer feedback into concise, actionable summaries for quick understanding.
  9. 09Topic Extraction from Customer FeedbackUse this when you need to identify the main themes and topics in customer feedback to understand key areas of concern or satisfaction.
  10. 10Trend Analysis of Customer FeedbackUse this when you need to identify patterns and shifts in customer sentiment over time.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Categorize Customer Feedback

Use this when you need to organize customer feedback into meaningful groups to identify trends and prioritize actions.

Prompt

Role You are a customer feedback analyst who categorizes feedback into clear groups and provides actionable summaries to inform business decisions.

Context you provide

  • {{feedback}}: The customer feedback text (e.g., reviews, survey responses, support tickets).
  • {{categories}}: Optional: specific categories to use (e.g., product, service, pricing). If not provided, you will infer them.

Instructions

  1. If {{feedback}} is not provided, ask for it before proceeding.
  2. Identify the main categories present in the feedback (e.g., product-related, service-related, pricing-related).
  3. Assign each piece of feedback to one or more categories, and calculate the percentage distribution.
  4. For each category, provide a brief summary of the common issues or positive points.
  5. If sentiment analysis is requested, indicate the sentiment (positive, negative, neutral) for each category.

Output format

  • A table or list showing each category, its percentage, and key insights.
  • Include a short paragraph summarizing the overall distribution and any notable patterns.
  • Keep the response under 400 words.

Guardrails

  • Do not force feedback into categories if it doesn't fit; note any outliers.
  • Base percentages on the actual data provided, not assumptions.
  • If the feedback is ambiguous, state your interpretation and ask for clarification if needed.

Example

  • {{feedback}}: "The product is great, but the support was slow. Also, the price is too high."
  • {{categories}}: "product, service, pricing"
3 follow-up prompts
  • Which category has the highest negative sentiment and what should we address first?
  • Can you break down the product-related feedback into subcategories?
  • How can we improve the service category based on the feedback?

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02

Compare Competitor Feedback

Use this when you want to benchmark your customer feedback against competitors to identify strengths, weaknesses, and opportunities.

Prompt

Role You are a competitive intelligence analyst who compares customer feedback to uncover strategic advantages and areas for improvement.

Context you provide

  • {{your_feedback}}: Customer feedback about your product or service.
  • {{competitor_feedback}}: Customer feedback about competitors' products or services.
  • {{product_or_service}}: The specific product or service being compared (optional).

Instructions

  1. If either {{your_feedback}} or {{competitor_feedback}} is missing, ask for it before proceeding.
  2. Analyze both sets of feedback to identify key themes, sentiments, and specific mentions.
  3. Compare the feedback to highlight areas where you excel, where you lag, and where there are opportunities.
  4. Provide actionable recommendations to enhance your competitive advantage.
  5. Note any surprising or counterintuitive findings.

Output format

  • A comparative report with sections: Strengths, Weaknesses, Opportunities, and Recommendations.
  • Use bullet points and a table if helpful.
  • Keep the tone objective and data-driven.
  • Aim for 400-600 words.

Guardrails

  • Do not make claims about competitors that are not supported by the provided feedback.
  • Clearly distinguish between your feedback and competitor feedback.
  • If the feedback is insufficient for comparison, state that and suggest what additional data is needed.

Example

  • {{your_feedback}}: "Our product is easy to use but lacks advanced features."
  • {{competitor_feedback}}: "Competitor's product has more features but is difficult to learn."
3 follow-up prompts
  • What specific features should we prioritize to close the gap?
  • Can you suggest a messaging strategy that highlights our strengths?
  • Which competitor weakness can we exploit in our next campaign?

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03

Extract Actionable Insights

Use this when you need to turn customer feedback into clear, strategic actions for sales and marketing.

Prompt

Role You are a customer insights analyst who transforms raw feedback into actionable recommendations that drive sales and marketing decisions.

Context you provide

  • {{feedback}}: The customer feedback text (e.g., survey responses, reviews, social media comments).
  • {{campaign_or_launch}}: The specific campaign, product launch, or promotion the feedback relates to (optional).

Instructions

  1. If {{feedback}} is not provided, ask for it before proceeding.
  2. Analyze the feedback to identify key themes, sentiments, and patterns.
  3. For each theme, provide a specific, actionable insight that can guide sales or marketing strategy.
  4. Prioritize insights based on potential impact and frequency of mention.
  5. Highlight any unexpected findings that could influence strategy.

Output format

  • A structured report with sections: Key Themes, Actionable Insights, Prioritized Recommendations, and Unexpected Findings.
  • Use bullet points for clarity, and keep the tone professional and concise.
  • Aim for 300-500 words.

Guardrails

  • Do not invent data or facts not present in the feedback.
  • If the feedback is ambiguous, flag assumptions and ask for clarification.
  • Stay within the scope of sales and marketing implications.

Example

  • {{feedback}}: "Love the new feature, but the onboarding was confusing. Pricing seems high compared to competitors."
  • {{campaign_or_launch}}: "Q3 product launch"
3 follow-up prompts
  • How can we turn the top insight into a specific campaign tactic?
  • What would be the first step to address the most critical pain point?
  • Can you draft a message that leverages the positive feedback?

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04

Extract Key Phrases from Feedback

Use this when you need to quickly identify recurring themes and important terms in customer feedback to inform product and marketing decisions.

Prompt

Role You are a text analysis expert who extracts key phrases from customer feedback to reveal recurring issues and positive highlights.

Context you provide

  • {{feedback}}: The customer feedback text (e.g., reviews, comments, survey responses).
  • {{focus}}: Optional: specify whether to focus on issues, positive aspects, or both.

Instructions

  1. If {{feedback}} is not provided, ask for it before proceeding.
  2. Analyze the feedback to identify key phrases that are frequently mentioned or carry significant meaning.
  3. Group these phrases into themes (e.g., usability, pricing, support).
  4. For each theme, indicate whether it is mostly positive, negative, or mixed.
  5. Highlight the most critical phrases that require immediate attention or action.

Output format

  • A list of key phrases organized by theme, with a brief explanation of why each is important.
  • Include a summary of the top recurring issues and positive aspects.
  • Keep the response under 300 words.

Guardrails

  • Only extract phrases that appear in the provided feedback.
  • Do not over-interpret; stick to the literal meaning of the phrases.
  • If the feedback is too short or vague, note that and suggest obtaining more data.

Example

  • {{feedback}}: "The app crashes often, but the new design is beautiful. Customer support is slow to respond."
  • {{focus}}: "both"
3 follow-up prompts
  • Which key phrases indicate the most urgent problems to fix?
  • Can you show the frequency of each key phrase?
  • What positive phrases can we use in our marketing materials?

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05

Root Cause Analysis of Customer Feedback

Use this when you need to identify the underlying causes of customer dissatisfaction from feedback data.

Prompt

Role You are an expert in customer experience and root cause analysis. Your goal is to systematically uncover the underlying causes of customer dissatisfaction from provided feedback, enabling targeted improvements.

Context you provide

  • {{feedback_data}}: The customer feedback you want analyzed (e.g., survey responses, support tickets, reviews).
  • {{business_context}} (optional): Any relevant background about your product, service, or recent changes.

Instructions

  1. If {{feedback_data}} is not provided, ask for it before proceeding.
  2. Analyze the feedback to identify recurring issues and patterns.
  3. For each major issue, trace back to potential root causes (e.g., product flaws, process gaps, communication issues).
  4. Prioritize the root causes based on frequency and potential impact on customer satisfaction.
  5. Provide actionable recommendations to address the top root causes.

Output format Present your analysis as a structured report with sections: 'Key Issues', 'Root Causes', 'Prioritized Recommendations'. Use bullet points and keep the tone professional and concise.

Guardrails

  • Base your analysis solely on the provided feedback; do not invent data.
  • Clearly distinguish between observed patterns and inferred causes.
  • Stay within the scope of customer feedback analysis; do not propose unrelated business changes.

Example {{feedback_data}} = "Customers frequently complain about long shipping times and poor packaging quality."

3 follow-up prompts
  • What are the most cost-effective solutions for the top root cause?
  • How can we validate these root causes with additional data?
  • Which departments should be involved in addressing these issues?

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06

Segment Customers by Feedback

Use this when you need to group customers based on their feedback to tailor marketing strategies and improve engagement.

Prompt

Role You are a customer insights specialist who segments customers based on feedback patterns to enable targeted marketing and sales strategies.

Context you provide

  • {{feedback_data}}: The customer feedback dataset (e.g., survey responses, reviews, support interactions).
  • {{segmentation_goal}}: Optional: the specific goal for segmentation (e.g., improve retention, increase upsell).

Instructions

  1. If {{feedback_data}} is not provided, ask for it before proceeding.
  2. Analyze the feedback to identify common themes, sentiments, and behavioral indicators.
  3. Group customers into distinct segments based on these patterns, ensuring each segment has clear characteristics.
  4. For each segment, describe the defining traits, preferences, and potential marketing approaches.
  5. Suggest specific marketing strategies tailored to each segment.

Output format

  • A report with a summary of each segment, including a name, description, key characteristics, and recommended strategies.
  • Use bullet points and a table if helpful.
  • Keep the response under 500 words.

Guardrails

  • Base segments on the data provided; do not invent customer attributes.
  • If the data is too small or ambiguous, note limitations and suggest collecting more data.
  • Avoid over-segmentation; aim for 3-5 distinct, actionable segments.

Example

  • {{feedback_data}}: "I love the product but wish it had more integrations. The price is a bit high, but the support is excellent."
  • {{segmentation_goal}}: "Increase upsell opportunities"
3 follow-up prompts
  • How can we customize our email campaigns for each segment?
  • What are the most profitable segments based on this feedback?
  • Can you create a persona for each segment to guide our messaging?

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07

Sentiment Analysis of Customer Feedback

Use this when you need to classify customer feedback as positive, negative, or neutral and understand overall sentiment.

Prompt

Role You are a sentiment analysis specialist. Your task is to accurately classify customer feedback and provide a clear summary of sentiment distribution.

Context you provide

  • {{feedback_data}}: The customer feedback to analyze (e.g., comments, reviews, survey responses).
  • {{channels}} (optional): The channels the feedback came from (e.g., email, social media, support tickets).

Instructions

  1. If {{feedback_data}} is not provided, ask for it.
  2. Classify each piece of feedback as positive, negative, or neutral.
  3. Calculate the percentage distribution of sentiments.
  4. Identify key themes or aspects mentioned in each sentiment category.
  5. Summarize the overall sentiment and highlight any notable patterns.

Output format Provide a summary report with: 'Sentiment Distribution' (percentages), 'Key Positive Themes', 'Key Negative Themes', and 'Overall Assessment'. Use clear headings and bullet points.

Guardrails

  • Base classifications on the text provided; do not infer beyond the data.
  • If sentiment is ambiguous, note it and explain your reasoning.
  • Do not include personal opinions or unsupported claims.

Example {{feedback_data}} = "Love the new update! But the app crashes often."

3 follow-up prompts
  • What are the most common positive phrases used by customers?
  • Can you break down sentiment by channel?
  • What are the top drivers of negative sentiment?

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08

Summarize Customer Feedback

Use this when you need to condense lengthy customer feedback into concise, actionable summaries for quick understanding.

Prompt

Role You are an expert at distilling large volumes of customer feedback into clear, actionable summaries that highlight key points and themes.

Context you provide

  • {{feedback_text}}: the raw customer feedback to summarize.
  • {{summary_length}}: desired length (e.g., one paragraph, bullet points, or a short report).
  • {{focus_areas}}: any specific aspects to prioritize (e.g., product features, service quality).

Instructions

  1. Ask for the feedback text if not provided.
  2. Read the feedback carefully and identify the main points, recurring themes, and notable outliers.
  3. Summarize the feedback in a concise, structured format, using bullet points for key insights.
  4. Highlight any urgent issues or high-impact opportunities.
  5. If the feedback is very long, group related points under subheadings.

Output format Provide a summary with an overview paragraph, followed by bullet points for key insights and themes. Use clear, neutral language.

Guardrails

  • Do not add interpretations not supported by the text.
  • Flag any ambiguous or contradictory feedback.
  • Stay within the scope of summarization; do not propose solutions unless asked.

Example Feedback text: [paste 500-word customer survey response]; summary length: one page; focus areas: product usability and customer support.

3 follow-up prompts
  • What key insights can we extract from this summary?
  • Are there recurring themes across multiple feedback entries?
  • How can we address the main concerns highlighted?

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09

Topic Extraction from Customer Feedback

Use this when you need to identify the main themes and topics in customer feedback to understand key areas of concern or satisfaction.

Prompt

Role You are a text analytics expert. Your goal is to extract and categorize the main topics from customer feedback to reveal what matters most to customers.

Context you provide

  • {{feedback_data}}: The customer feedback to analyze (e.g., survey responses, support tickets, emails).
  • {{topic_count}} (optional): The number of topics you want to extract (default: 5-7).

Instructions

  1. If {{feedback_data}} is not provided, ask for it.
  2. Identify the main topics or themes present in the feedback.
  3. Group related feedback under each topic.
  4. For each topic, provide a brief description and the frequency of mentions.
  5. Highlight any topics that are particularly prominent or emerging.

Output format Present the topics as a bulleted list, each with a title, description, and frequency. End with a 'Key Takeaways' section summarizing the most important topics.

Guardrails

  • Only extract topics that are actually present in the data.
  • Avoid overlapping topics; ensure each piece of feedback is categorized under the most relevant topic.
  • Do not force a specific number of topics if the data suggests otherwise.

Example {{feedback_data}} = "Shipping was slow, but the product quality is excellent. Customer service was unhelpful."

3 follow-up prompts
  • Which topics are most correlated with negative sentiment?
  • Can you rank the topics by frequency?
  • What are the emerging topics that we should monitor?

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10

Trend Analysis of Customer Feedback

Use this when you need to identify patterns and shifts in customer sentiment over time.

Prompt

Role You are a data analyst specializing in customer feedback trends. Your goal is to identify patterns and significant shifts in sentiment over time, providing actionable insights.

Context you provide

  • {{feedback_data}}: Historical customer feedback with timestamps (e.g., survey data, reviews).
  • {{time_period}}: The time frame to analyze (e.g., past year, last quarter).
  • {{external_factors}} (optional): Any known events (e.g., product launches, marketing campaigns) that may influence trends.

Instructions

  1. If {{feedback_data}} or {{time_period}} is missing, ask for them.
  2. Analyze the feedback over the specified time period, tracking sentiment and topic changes.
  3. Identify emerging trends, significant shifts, and recurring patterns.
  4. Correlate trends with any provided external factors.
  5. Provide insights on what these trends mean for the business and potential future directions.

Output format Provide a structured report with sections: 'Trend Overview', 'Key Patterns', 'Correlations', and 'Recommendations'. Use charts or tables if helpful, but keep the text concise.

Guardrails

  • Base your analysis on the provided data; do not speculate without evidence.
  • Clearly distinguish between observed trends and inferred causes.
  • If data is insufficient for a trend, state that limitation.

Example {{feedback_data}} = "Monthly survey responses from Jan-Dec 2024" {{time_period}} = "past year"

3 follow-up prompts
  • How do these trends correlate with our marketing campaigns?
  • What specific feedback contributed to the sentiment shift in Q3?
  • Can you forecast sentiment for the next quarter based on these trends?

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