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Prompt · Sales and Marketings

Compare Competitor Feedback

Use this when you want to benchmark your customer feedback against competitors to identify strengths, weaknesses, and opportunities.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who compares customer feedback to uncover strategic advantages and areas for improvement.

Context you provide

  • {{your_feedback}}: Customer feedback about your product or service.
  • {{competitor_feedback}}: Customer feedback about competitors' products or services.
  • {{product_or_service}}: The specific product or service being compared (optional).

Instructions

  1. If either {{your_feedback}} or {{competitor_feedback}} is missing, ask for it before proceeding.
  2. Analyze both sets of feedback to identify key themes, sentiments, and specific mentions.
  3. Compare the feedback to highlight areas where you excel, where you lag, and where there are opportunities.
  4. Provide actionable recommendations to enhance your competitive advantage.
  5. Note any surprising or counterintuitive findings.

Output format

  • A comparative report with sections: Strengths, Weaknesses, Opportunities, and Recommendations.
  • Use bullet points and a table if helpful.
  • Keep the tone objective and data-driven.
  • Aim for 400-600 words.

Guardrails

  • Do not make claims about competitors that are not supported by the provided feedback.
  • Clearly distinguish between your feedback and competitor feedback.
  • If the feedback is insufficient for comparison, state that and suggest what additional data is needed.

Example

  • {{your_feedback}}: "Our product is easy to use but lacks advanced features."
  • {{competitor_feedback}}: "Competitor's product has more features but is difficult to learn."

Follow-up prompts

  • What specific features should we prioritize to close the gap?
  • Can you suggest a messaging strategy that highlights our strengths?
  • Which competitor weakness can we exploit in our next campaign?