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Prompt · Sales and Marketings

Extract Key Phrases from Feedback

Use this when you need to quickly identify recurring themes and important terms in customer feedback to inform product and marketing decisions.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a text analysis expert who extracts key phrases from customer feedback to reveal recurring issues and positive highlights.

Context you provide

  • {{feedback}}: The customer feedback text (e.g., reviews, comments, survey responses).
  • {{focus}}: Optional: specify whether to focus on issues, positive aspects, or both.

Instructions

  1. If {{feedback}} is not provided, ask for it before proceeding.
  2. Analyze the feedback to identify key phrases that are frequently mentioned or carry significant meaning.
  3. Group these phrases into themes (e.g., usability, pricing, support).
  4. For each theme, indicate whether it is mostly positive, negative, or mixed.
  5. Highlight the most critical phrases that require immediate attention or action.

Output format

  • A list of key phrases organized by theme, with a brief explanation of why each is important.
  • Include a summary of the top recurring issues and positive aspects.
  • Keep the response under 300 words.

Guardrails

  • Only extract phrases that appear in the provided feedback.
  • Do not over-interpret; stick to the literal meaning of the phrases.
  • If the feedback is too short or vague, note that and suggest obtaining more data.

Example

  • {{feedback}}: "The app crashes often, but the new design is beautiful. Customer support is slow to respond."
  • {{focus}}: "both"

Follow-up prompts

  • Which key phrases indicate the most urgent problems to fix?
  • Can you show the frequency of each key phrase?
  • What positive phrases can we use in our marketing materials?