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Video course · 15 chapters · 167 min · certificate

AI Marketing Foundations: Build Your Brand and Grow Revenue

Oren Meets World teaches a complete marketing system for the AI era. The chapters move from brand positioning and messaging to paid ads, creators, funnels, retention, and proving marketing's value.

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What you'll learn

  • Define a differentiated brand position and map your brand world
  • Build AI-assisted messaging and copywriting workflows
  • Create demand through organic social media and creator partnerships
  • Set up and optimize paid advertising campaigns on Meta and beyond
  • Convert attention into leads and sales with landing pages and funnels
  • Measure marketing impact and communicate results to internal teams

Chapters

15 chapters · 166:58
  1. 5:39 01AI marketing Members Marketing in the AI Era Why marketing has changed and what still matters for smaller brands in the AI era.
  2. 10:01 02Positioning Members Brand Positioning & Differentiation How to make your brand memorable and different in a crowded market.
  3. 9:03 03Brand mapping Members Mapping Your Brand World A practical exercise to map the world around your brand, content, and customer.
  4. 13:39 04Messaging Members Messaging, Copywriting & AI Workflows How to create brand messaging and copy with the help of AI workflows.
  5. 29:07 05Organic social Members Demand Generation & Organic Social Media Using organic social content to build attention and create demand.
  6. 11:11 06Paid ads Members Paid Advertising Fundamentals The basic math and strategy behind profitable paid advertising.
  7. 12:18 07Meta ads Members Meta Ads Walkthrough & Creative Strategy A practical walkthrough of setting up Meta ads and thinking about creative.
  8. 12:04 08Creator marketing Members Creators, Influencers & Creative Briefs How to work with creators and influencers using clear creative briefs.
  9. 10:31 09Lead conversion Members Turning Attention Into Leads & Sales How to turn social attention into leads, sales, and pipeline.
  10. 9:15 10Landing pages Members Landing Pages That Convert What makes a landing page clear, evidence-led, and built to convert.
  11. 10:59 11Campaign narrative Members Brand Narrative, Campaigns & PR Building a brand narrative, campaign concept, and PR-worthy launch.
  12. 14:35 12Retention marketing Members Email, SMS & Customer Retention How email and SMS help retain customers and grow lifetime value.
  13. 10:40 13Sales alignment Members Sales Support & Marketing Alignment How marketing can support sales and create stronger internal alignment.
  14. 3:33 14Campaign build Members Building a Marketing Campaign How to assemble a campaign using email, SMS, web, and physical collateral.
  15. 4:23 15Marketing value Members Internal Communication & Proving Marketing’s Value How to communicate marketing results and get internal buy-in.