Learning path

Learning AI as a Growth Marketer

Growth marketing runs on experiments and clear numbers. This path shows you how to use AI to read your data, write and test faster, and keep your funnel moving.

Beginner

Marketing

Start the path

Your path

Everything in the Growth Marketer AI kit, in the order that makes sense. Members tick off each step and see their progress.

Week 1 · 15 minutes to start

Set up your AI

We guide you through each click.

Add the Growth Marketer AI kit to your AIDownload it for your AI (it installs as a plugin) and follow the steps

Set-up

Optional: connect the AI CoachYour kit stays up to date by itself, plus a daily brief in your AI

AI Coach

Course: AI for Growth MarketersHow to talk to AI for your job

Prompt course

Try: Analyze User DataLike "Summarize Funnel and Cohort Data"

Prompts

Try: Draft Paid Ad CopyLike "Write Meta Ad Variations"

Prompts

Week 2

Let skills do your everyday tasks

Ad copy generatorDrafts and refines ad headlines, keywords, and CTAs, like 10 Google Ads headlines for a demo request campaign.

Skill

Agency ad creativeProduces full ad creative sets and variations at volume, like 20 Meta ad angles for one product launch.

Skill

Advertising copywriting assistantAdapts copy across platforms and audiences, like turning one LinkedIn post into a Google ad and an email.

Skill

Course: BAB Prompt Framework: Before, After, BridgePrompt framework course

Certificate

Week 3

Connect your apps and pick your AI apps

Google E-commerce MCP serverAsk your AI about your shop's traffic, search, product feed, tags, speed and ads, and get answers from your own accounts.

MCP server

Mailchimp MCP serverLets your AI look up and manage your Mailchimp campaigns, audiences and reports for you.

MCP server

RoadwayRoadway is an analytics and automation platform for growth marketing teams, enabling fast dashboard creation, automated growth analysis, and streamlined reporti

AI app

PoperPoper leverages AI to craft dynamic popups that engage visitors and boost conversions. Ideal for growing email lists and promoting offers, it personalizes inter

AI app

Course: AIDA, PAS and More: Copywriting Prompt FrameworksPrompt framework course

Certificate

Week 4

Hand whole tasks to AI agents

Campaign Landing-Page Consistency AgentEvery ad promise is supported by its landing page, with working links and forms.

AI agent

Campaign Experiment Operations AgentExperiments that are valid, monitored and judged by their own rules.

AI agent

Course: ChatGPT Marketing Tutorial and Marketing Prompts For BeginnersVideo course

Certificate

Week 5

Build your own tools

Conversion experiment content workbenchRun every test variant in one place so experiment decisions stay tied to evidence, not opinion.

App to build

Paid AdsPlan, draft, and optimize paid ad campaigns across platforms to hit target CPA and ROAS.

Grok Bot

Course: ChatGPT Power User Guide: Boost Productivity, Creativity & Research FastVideo course

Certificate

Course: AI Copywriting for Beginners: Boost Sales with Psychology-Driven PromptsVideo course

Certificate

After that

Keep growing

AI Coach: your daily brief and weekly certificationNews, tools and one idea a day for growth marketers

AI Coach

BAB Prompt FrameworkTake the exam and get certified

Certificate

AIDA, PAS and Copywriting Prompt FrameworksTake the exam and get certified

Certificate

Everything for growth marketers

All the courses, certifications, AI tools, MCP servers and apps for growth marketers, most relevant first. Open any list to see more.

About this learning path

6 topics

Use AI to Run Faster Growth Experiments

You test things all day. A new headline, a different audience, a shorter signup form. The hard part is rarely the idea. It is the writing, the sorting, and the reporting that eats the hours.

This learning path puts AI to work on that slow middle. You answer a few setup questions, connect the AI tool you already use, and learn prompts built for growth work. Then you pick video courses matched to your job, each with a certificate you can show.

Why AI Matters for Growth
Growth work has more channels and more data than any one person can hold. AI will not run your experiments for you, but it can read a messy export, draft ten ad lines, and shape a test brief while you think about the next move.
Marketers who use it well get more shots on goal each week, and they spend their thinking time on the parts that need a human.
What the Path Includes
First, a short set of setup questions so the path fits your role and your tools. Then a guide to connecting your AI, whether that is ChatGPT, Claude, or Gemini.
After that come skills for the job inside your AI, the prompt course below, and video courses chosen for growth marketers, each with a certificate when you finish.
How It Saves You Time
The slow parts of growth marketing are drafting and sorting. Turning a funnel export into a clear sentence. Writing the fifth version of an ad headline. Building the weekly KPI note.
Prompts handle the first pass, and you handle the judgment. That trade is where the hours come back.
How It Protects Your Career
Growth roles reward people who test more and explain results clearly. When you can move from data to a test to a report in an afternoon, you become the person teams ask to run the next big bet.
The certificate shows you took the time to learn it properly, not just that you tried a tool once.
How to Start This Week
Pick one task you repeat every week, like your KPI update or your ad copy refresh. Run it through the prompt course lesson for that task.
Once it saves you an hour, add the next one. Small wins stack up faster than a big overhaul.
Frequently asked questions
Do I need to be technical to use this path?
No. If you can write a clear email and read a dashboard, you have what you need. The prompts are written in plain language, and you can copy them as they are.
Which AI tool should I connect?
Any of the common ones work, including ChatGPT, Claude, and Gemini. The setup questions walk you through connecting the tool your team already uses. If you have more than one, start with the one you open most.
How long does the path take?
Most people move through the prompt course in a few sittings and pick video courses as they go. You can start using the prompts on real work the same day. There is no fixed schedule.
What if my company has rules about AI?
Follow them. The safety and privacy lesson covers what to keep out of a prompt, like customer names, personal details, and anything marked confidential. When in doubt, ask your manager before you paste.

Start this path

Learn AI as a Growth Marketer, step by step

$99

10 AI courses in the right order
A certificate for LinkedIn after each exam
Ready-to-use prompts for growth marketers
Plus the Growth Marketer AI kit and all 700+ courses

Start the path

The Growth Marketer AI kit

Every skill, prompt, AI agent and connection in the kit.

Open the AI kit →

At a glance

Type: Learning path
Level: Beginner
For: Marketing
Steps: 9
Video courses: 210
AI tools: 24
MCP servers: 12
Apps to build: 12
Updated: October 24, 2026

Your learning path

The courses for your job, in the right order

Picked for your job from our 700+ courses
Every course ends in a certificate
Part of your job's AI kit, with skills and AI agents

500+ jobs · no sign-up to look

Watch, then get certifiedAn exam after every course and a certificate for LinkedIn.

Your path

Set up your AI

Let skills do your everyday tasks

Connect your apps and pick your AI apps

Hand whole tasks to AI agents

Build your own tools

Keep growing

Everything for growth marketers

Take the prompt courses

AIDA, PAS and More: Copywriting Prompt Frameworks

BAB Prompt Framework: Before, After, Bridge

AI for Growth Marketers (Prompt Course)

Watch the video courses or add them to your Favorites for later

ChatGPT Marketing Tutorial and Marketing Prompts For Beginners

ChatGPT Power User Guide: Boost Productivity, Creativity & Research Fast

AI Copywriting for Beginners: Boost Sales with Psychology-Driven Prompts

AI Marketing Strategy Course: Build Systems for Real Results

Marketing Your Business with ChatGPT! FULL Masterclass for Beginners

Stop Prompting AI Wrong: Context-First Prompt Engineering

Master Claude for Marketing: Build Your AI Marketing System

AI UGC Ads: Step-by-Step Guide to Creating Viral Video Campaigns

Using Writing Prompts Like a Pro - Google Prompting Essential)

ChatGPT Prompt Engineering: Proven Techniques for Powerful AI Results

AI Fundamentals from Google Experts | Professional Certificate

AI in Digital Marketing: Practical Strategies, Tools, and Use Cases

AI Marketing tools

ChatGPT for digital marketers | Lesson 1 | Introduction

What is Generative AI and how does it work?

How to Use ChatGPT from Beginner to Professional

Meta Ads & Business Suite Mastery: Facebook Advertising, AI, and Growth Strategies

How to Integrate ChatGPT into Microsoft Excel

How to Use ChatGPTs Custom Instructions

AI Search SEO Crash Course: Boost Rankings with Product-Led Strategies

Microsoft Copilot AI, Full Course For Beginners

Google Gemini AI Free Course: Setup, Prompts, Tools & Gems

Claude Cowork 101: Setup, Connectors & Automation (Free)

ChatGPT Content That Sells: AI Marketing Workflow Course

Becoming an Ultimate Prompt Engineer Specialist (from Beginner to Profesional)

Imrpove Your Excel Skills with ChatGPT

ChatGPT Agent Mode: Automate Workflows, Research, and Daily Tasks

ChatGPT Productivity Tips for Work

AI in Word, PowerPoint, Excel with Microsoft Copilot

Vibe Marketing Explained: AI Agents, Automation, and Workflow Strategies

How to Use Microsoft Copilot in Microsoft Word!

GPT-5 Features Made Simple: Complete Beginner’s Guide to New Capabilities

15 Canva AI Tricks: Magic Write, Media & Studio Tutorial

Smartlead AI Course: Complete Cold Email & Campaign Automation Guide

Claude AI Tutorial for Beginners: Build Your Complete AI Workflow

AI Ad Creation: Fast-Track Guide to Pro Ads & Monetization with Top AI Tools

Advanced Prompt Engineering for LLMs: Workflows & Templates

How to use Google Sheets Built-in AI capabilities

How to use GPT for Sheets Plugin in Google Sheets

How to use GPT for Docs Plugin in Google Docs

Google's 9 Hour AI Prompt Engineering Course In 20 Minutes

Understanding ChatGPT projects

Microsoft Copilot in Outlook & Teams

Excel Copilot Course

HeyGen AI Avatar Video for Marketers: Boost Social Media Engagement

AI Data Analysis With LLMs: Clean, Explore, Automate

Write SEO Content That Ranks in Google and AI Search

AI Content Writing Masterclass Full Course

AI Marketing Masterclass [Full Masterclass]

Microsoft 365 Copilot Agent Builder: Create & Customize AI Agents Hands-On

Prompt Engineering Tutorial – Master ChatGPT and LLM Responses

Brainstorming with ChatGPT

Build an AI-Powered Media Agent in n8n: Automate Creation & Posting

ChatGPT vs Gemini vs Grok: Ultimate Guide to Top AI Model Features & Comparison

AI SEO with Semrush: Beginner Course on Content, Links & Audits

Automate Your Business with AI: My No-Code 10x Faster Workflow

ChatGPT for digital marketers | Lesson 2 | Client Audit

Part 5 - Make.com Email Systems & AI Autoresponders

How to Create Ads with AI In 15 Minutes (AI Video)

ChatGPT Full Course for Writers

Use AI as a Creative or Expert Partner | Google Prompting Essentials

Excel Copilot: 20 Essential AI Features for Effortless Data Analysis & Productivity

50+ Ways to Use Google Gemini 2.5 Flash for Consistent AI Images

Grok AI Essentials: Clear Prompting, Features, and Practical Strategies

ChatGPT Projects Course: Setup, Memory, Tools & Workflows

AI Inbox Agent: No-Code Email Automation for Beginners

AI-Powered Personal Branding: Build Your Audience Fast