Learning path
Learning AI as a Growth Marketer
Growth marketing runs on experiments and clear numbers. This path shows you how to use AI to read your data, write and test faster, and keep your funnel moving.
Your path
First steps
- Step 1Answer the setup questionsYour job, tasks and AI, so everything fits.
- Step 2Connect your AI: get an expert co-worker for your jobAdd one link to the ChatGPT, Claude or Grok you already use. From then on your own AI knows your work as a growth marketer, and helps like an expert sitting next to you.
- Your daily brief, inside your AI. Just type "Good morning" for the AI news and tools that matter for growth marketers, picked from everything that came out yesterday.
- New ideas every day, each with the prompt to do it, plus a short lesson in the right order for your level.
- Nothing to install, nothing to learn. Connect once and keep working the way you do now. It stays up to date by itself.
- Step 3Give your AI the skills of a top growth marketerYour AI becomes a specialist in your job: it picks the right skill by itself, the moment you need it.
- 6,000+ ready-made skills, with the ones for growth marketers picked for you: reports, analysis, emails, planning and more, done the expert way.
- 4,000+ MCP services that link your AI to the apps you already use, like your calendar, email, CRM or spreadsheets, so it can look things up and get work done there too.
- Build your own apps without coding. Your AI builds tools for your business from 2,000+ step-by-step app plans, so you stop paying for apps you could own.
- Always the newest. New skills and services are added every week and arrive in your AI by themselves.
- Skills picked for growth marketers: conversion rate optimization assistantdigital performance analytics advisormarketing channel optimizerad creativeemail sequencefunnel infographic builderrecruitment funnel reporting assistantsubject line psychologist
Take the prompt courses
Two short framework courses to learn how to ask, then 8 lessons with ready-to-use prompts for growth marketers.
Start with these frameworks: how to talk to AI
Prompt framework course
AIDA, PAS and More: Copywriting Prompt Frameworks
This framework helps growth marketers structure prompts for ads, emails, and landing pages, like drafting a PAS Facebook ad to boost signups.
Prompt framework course
BAB Prompt Framework: Before, After, Bridge
BAB helps you write landing page copy by showing the prospect's current pain, desired result, then your product as the bridge.
Then your prompt course for growth marketers
Prompt course
AI for Growth Marketers (Prompt Course)
Watch the video courses or add them to your Favorites for later
210 video courses our AI picked for growth marketers, most useful first. Save the ones you want to watch later with the heart.
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Show all 210 video courses
Get certified, or add certifications to your Favorites
Every course ends in an exam and a certificate you can add to LinkedIn. Save the certifications you are aiming for with the heart.
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More certifications for growth marketersShow all 24 certifications
About this learning path
6 topicsUse AI to Run Faster Growth Experiments
You test things all day. A new headline, a different audience, a shorter signup form. The hard part is rarely the idea. It is the writing, the sorting, and the reporting that eats the hours.
This learning path puts AI to work on that slow middle. You answer a few setup questions, connect the AI tool you already use, and learn prompts built for growth work. Then you pick video courses matched to your job, each with a certificate you can show.
Why AI Matters for Growth
Growth work has more channels and more data than any one person can hold. AI will not run your experiments for you, but it can read a messy export, draft ten ad lines, and shape a test brief while you think about the next move.
Marketers who use it well get more shots on goal each week, and they spend their thinking time on the parts that need a human.
What the Path Includes
First, a short set of setup questions so the path fits your role and your tools. Then a guide to connecting your AI, whether that is ChatGPT, Claude, or Gemini.
After that come skills for the job inside your AI, the prompt course below, and video courses chosen for growth marketers, each with a certificate when you finish.
How It Saves You Time
The slow parts of growth marketing are drafting and sorting. Turning a funnel export into a clear sentence. Writing the fifth version of an ad headline. Building the weekly KPI note.
Prompts handle the first pass, and you handle the judgment. That trade is where the hours come back.
How It Protects Your Career
Growth roles reward people who test more and explain results clearly. When you can move from data to a test to a report in an afternoon, you become the person teams ask to run the next big bet.
The certificate shows you took the time to learn it properly, not just that you tried a tool once.
How to Start This Week
Pick one task you repeat every week, like your KPI update or your ad copy refresh. Run it through the prompt course lesson for that task.
Once it saves you an hour, add the next one. Small wins stack up faster than a big overhaul.
Frequently asked questions
Do I need to be technical to use this path?
No. If you can write a clear email and read a dashboard, you have what you need. The prompts are written in plain language, and you can copy them as they are.Which AI tool should I connect?
Any of the common ones work, including ChatGPT, Claude, and Gemini. The setup questions walk you through connecting the tool your team already uses. If you have more than one, start with the one you open most.How long does the path take?
Most people move through the prompt course in a few sittings and pick video courses as they go. You can start using the prompts on real work the same day. There is no fixed schedule.What if my company has rules about AI?
Follow them. The safety and privacy lesson covers what to keep out of a prompt, like customer names, personal details, and anything marked confidential. When in doubt, ask your manager before you paste.