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Video course · 15 chapters · 72 min · certificate

Master Claude for Marketing: Build Your AI Marketing System

Build a complete AI marketing system in Claude Cowork: a workspace with memory, voice skills, content repurposing, image and video generation, lead finding, live dashboards, automation, scheduling and AI SEO.

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What you'll learn

  • Set up a Claude workspace with CLAUDE.md and memory
  • Build voice skills for email, blog, newsletter and LinkedIn
  • Repurpose one video into posts across platforms
  • Generate images, infographics and UGC ads
  • Find leads and track content in live dashboards
  • Automate posting and find AI SEO opportunities

Chapters

15 chapters · 72:16
  1. 3:17 01Intro Members Your AI marketing system What the system does, the free resource pack, and turning on Claude Cowork.
  2. 6:21 02Setup Members Workspace, CLAUDE.md and memory A folder structure with CLAUDE.md for who you are and memory.md for facts Claude should remember.
  3. 1:51 03Skills Members What a skill is Skills are reusable instructions Claude loads for a task, the missing piece for consistent AI marketing.
  4. 5:43 04Voice Members Four content voice skills Cloning your voice into skills for email, blog, newsletter and LinkedIn from your own examples.
  5. 2:48 05Content Members The content repurposing skill One input, such as a YouTube video, becomes posts for every platform in your voice.
  6. 3:10 06Tools Members Web scraping with Firecrawl Why Claude needs a scraping connector like Firecrawl to read YouTube and social platforms.
  7. 5:11 07Creative Members Images and videos with Higgsfield Generating images and videos inside Claude through the Higgsfield connector.
  8. 5:56 08Creative Members Infographic skills Turning any topic or product into infographics with skills that call the image models.
  9. 3:54 09Creative Members Product-to-ad UGC videos Generating short UGC-style ad videos from product images inside Claude.
  10. 8:15 10Leads Members Finding leads with Clay Using the Clay connector to find and enrich leads straight from Claude.
  11. 5:16 11Dashboards Members Live dashboard artifacts Building a live artifact that tracks competitors' content with outlier scores, stored in Supabase.
  12. 3:03 12Dashboards Members Your own content tracker Having Claude interview you, then build a tracker that scrapes data on a schedule.
  13. 3:36 13Automation Members Connect any app with Zapier Using Zapier to connect Claude to apps without a native connector.
  14. 6:00 14Distribution Members Schedule posts with Blotato Posting and scheduling content across social channels from inside Claude.
  15. 7:55 15SEO Members AI SEO with Semrush How AI changes SEO, and using Semrush from Claude to find gaps and real search competitors.

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.

Digital Marketing ManagersMarketing and CommunicationsContent Marketing ManagersDigital Marketing SpecialistsMarketing ConsultantsMarketing ManagersSales and MarketingsSocial Media ManagersCommunication ManagersGrowth MarketersMarketing DirectorsSocial Media Coordinators