6 Ways to Spot AI-Written Content and Make Your Real Estate Voice Stand Out

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With AI tools like ChatGPT making it easier than ever to generate polished, informative content, marketers and real estate pros are quickly adopting these platforms for everything from listing descriptions to social media posts. However, as AI-generated content floods the market, a uniformity emerges that can dilute authenticity and impact.

6 Telltale Signs It’s AI

Spotting AI-generated writing is key to maintaining genuine engagement. Here’s what to watch for—and how to avoid these pitfalls in your own content.

1. Phrases That Feel Like a Pattern, Not a Conversation

AI often produces language that sounds scripted rather than conversational. Repeated phrases like “Here’s why this matters” or “It’s not just a home, it’s a lifestyle” pop up frequently. While these can clarify points, they rarely reflect how you naturally speak to clients or colleagues. Authenticity stands out in real estate marketing, so if your content reads like a list of talking points, it’s time to inject your personal voice and genuine perspective.

2. Overuse of Punctuation That Doesn’t Match Your Style

Notice an unusual number of em dashes or semicolons? AI-generated text tends to lean on these punctuation marks more than natural writing would. Reading your content out loud helps identify if the flow feels off. Simplify punctuation where needed to keep your writing aligned with your true rhythm and style.

3. A Tone That Doesn’t Match How You Speak

The biggest giveaway often lies in tone. AI lacks the subtlety of your real-world voice, sometimes sounding overly formal or awkwardly casual. Since clients connect with you personally, your content must echo your natural way of speaking—whether in a property description or a social post. If it doesn’t sound like you, it needs reworking.

4. Data Without Context or Perspective

AI can compile data points and statistics but often fails to interpret their meaning. Market updates that list figures like median prices or days on market without explaining their real-world impact leave readers disconnected. Always tie numbers back to what they mean for your audience. Add your insight to turn raw data into useful guidance.

5. No Personal Experience or Real Stories

Your experiences are your strongest asset. AI can’t replicate the emotions of showing a home for the first time or closing a deal. Content without this personal touch feels hollow. Share your firsthand stories and lessons learned to create connection and credibility that AI can’t match.

6. A Sense of Déjà Vu

If your content feels like something you’ve read a hundred times before, AI might be the source. These tools generate text based on existing material, which can lead to repetitive or generic results. Start with your unique perspective, then use AI to assist with structure, but keep your originality front and center.

How to Keep Your Content Sounding Like You

AI tools don’t have to be the enemy of authenticity—they can be valuable assistants if used wisely. Here’s a simple approach:

• Lead with your voice. Write first, then use AI to polish your drafts, ensuring your tone and message stay intact.
• Feed AI your past work. Upload your own property descriptions or captions to help the AI learn your style.
• Verify facts. Double-check all stats and details AI provides to avoid errors.
• Add your insight. Your clients hire you for perspective, not generic copy.
• Read aloud. If it doesn’t sound like you, rewrite it until it does.

At the end of the day, AI is just another tool. It can support your writing process, but it can’t replace your expertise or your ability to connect with clients. In a crowded content space, your authentic voice is what truly stands out.

For marketers looking to sharpen AI writing skills while maintaining authenticity, resources like Complete AI Training’s ChatGPT courses offer practical guidance on integrating AI without losing your unique voice.