Creators Rebecca Zamolo, Matt Slays and Vincent Marcus will explain how they use AI in production, storytelling and commercial partnerships at TheWrap's first AI Creator Day. The event takes place September 29 in Los Angeles, one day before TheGrill conference, and pairs creators with companies building AI production and marketing technology.
Creators are testing AI as a format and a business tool
Zamolo has an audience of more than 50 million followers, while Slays has more than 8 million subscribers. Their session will cover AI-assisted production, real-or-AI guessing challenges, videos that put an AI assistant in charge for a day and the brand partnerships emerging around those formats.
Chris Detert, co-founder and chief communications officer of Influential, will moderate the discussion. Influential connects brands with creators across a network of more than three million, placing campaign distribution and deal-making alongside the creative questions.
AI production moves beyond short experiments
Artlist will present a session about "The Arc," its first original AI series, following the project's premiere in London. Director Darin Stewart is expected to discuss the path from the initial idea to release, including the work required to train traditional artists on new production technology.
The session gives creative teams a more useful test than a polished demo: how roles, handoffs and artistic decisions change across an entire production. Teams exploring generative video training should pay close attention to where human judgement remains necessary and which parts of the workflow can be repeated reliably.
Creator IP expands beyond the feed
Vincent Marcus and Cantina's Katherine Rundell will focus on using AI to move characters and ideas into interactive experiences, persistent worlds and new formats. The event frames the opportunity in practical terms: "The next chapter of the creator economy isn't just about making more content - it's about making your creativity travel further."
That expansion also raises questions about control. Creators and their teams need to decide which uses fit the original character, who can approve new interactions and how audiences will know when content or experiences are AI-generated.
A mixed group of platforms and dealmakers
Artlist, Cantina and Influential sit at different points in the creator workflow: production, character-based experiences and brand connections. Sponsors also include Fairground Entertainment, pocket.watch, United Talent Agency and Wispr Flow.
The mix shows why creators can no longer treat AI as a single software decision. People developing an AI-assisted content practice may benefit from broader AI training for creatives, but they also need contracts, disclosure rules and review processes suited to each format and partner.
Why this matters for creatives, marketers and writers
For creatives and writers, the strongest sessions will be the ones that expose production choices rather than showing finished clips. Useful questions include what changed after testing, where the team rejected an AI output and how artists were paid or credited.
For marketers, the event offers a view of AI as both production infrastructure and sponsorship inventory. Before funding a new format, teams should define audience value, creator control and a measurable business outcome instead of treating the use of AI as the campaign idea.
Your membership also unlocks:
