AI Customer Service Firm Tugi Tark Launches to Streamline Online Casino Support

Tugi Tark launches AI-powered support for online casinos, using 10M+ iGaming tickets to provide 24/7 help in 250+ languages. It speeds responses by automating routine queries.

Categorized in: AI News Customer Support
Published on: Jun 25, 2025
AI Customer Service Firm Tugi Tark Launches to Streamline Online Casino Support

AI-Driven Customer Service Firm Tugi Tark Launches to Support Online Casinos

Tugi Tark, a new player in AI-powered customer service, has officially entered the market after operating in stealth mode. Focused on online casino operators, the company uses advanced language models and machine learning to deliver intelligent customer support through AI agents.

The platform draws on a vast dataset of over 10 million resolved iGaming support tickets to provide 24/7 assistance in more than 250 languages. This extensive knowledge base enables Tugi Tark's AI agents to independently handle a large share of customer queries, improving response times and player satisfaction.

Addressing Key Challenges in iGaming Support

Slow response times remain one of the biggest frustrations for players in the online casino industry. Tugi Tark aims to fix this by automating routine queries with AI, freeing human agents to focus on more complex or high-value issues.

Harpo Lilja, the company’s founder and former CEO of Rubiko, highlights the challenges faced by customer support teams:

  • Inconsistent response times due to varying staffing levels
  • High costs and difficulties in maintaining 24/7 multi-market support
  • High turnover and limited availability of skilled human agents

By combining AI and human agents, Tugi Tark ensures fast and effective resolutions. AI handles straightforward cases autonomously, while more complex issues are routed to the right human expert.

Scaling to Meet Growing Demand

Since its inception, Tugi Tark has doubled its workforce and continues to expand to meet client needs. The company operates remotely from Tallinn, Estonia, and has already secured five iGaming clients with more partnerships expected soon.

This approach offers customer support professionals a practical way to enhance service quality, reduce workload, and improve player loyalty in a competitive market.

For those interested in learning how AI can improve customer support workflows, exploring specialized AI training courses can be valuable. Check out resources like Complete AI Training's courses for customer support roles to stay ahead in this evolving field.