AI Sales Agents Drive B2B Pipeline Success with SalesPlay by MarketsandMarkets

Boost Your B2B Sales with AI-Powered Pipeline Intelligence from SalesPlay

MarketsandMarkets has launched SalesPlay, an AI-driven sales platform that brings prospecting, pipeline visibility, and deal velocity together in one place. SalesPlay combines sales enablement, engagement, and pipeline intelligence into a single platform to help B2B sales teams work smarter and close faster.

Traditional CRM tools often fall short in addressing the challenges of modern B2B buying—long sales cycles, ineffective prospecting, and scattered buyer signals. SalesPlay tackles these issues by acting as a sales AI agent that identifies buyer intent in real time, automates outreach, and delivers personalized messaging directly to decision-makers.

How SalesPlay Enhances Your Sales Process

• Contextual Intelligence: SalesPlay integrates with major CRM systems, working like an AI assistant inside your existing workflow.
• Buyer Intent Signals: It surfaces real-time insights so reps connect with the right accounts at the right moment.
• Automated, Personalized Outreach: The platform crafts hyper-personalized messages to engage decision-makers effectively.
• Improved Deal Velocity: Aligning outreach with buyer behavior increases close rates and shortens sales cycles.

These features help sales teams focus their energy on high-potential leads instead of chasing cold contacts.

Insights for Go-To-Market Leaders

Alongside the platform launch, MarketsandMarkets has released a whitepaper titled “Future of AI-Powered Sales.” It explains how AI agents and automation are setting new standards in sales enablement. The paper provides practical frameworks to shift from rigid workflows to dynamic strategies that emphasize speed, personalization, and relevance.

Early users of SalesPlay report clear benefits:

• Less time spent on prospecting
• More precise targeting
• Higher conversion rates by syncing outreach with actual buyer signals

The platform’s strength lies in combining AI-driven pipeline insights with actionable data that uncovers hidden opportunities, helping sales teams not just respond to demand but actively shape it.

How SalesPlay Compares

MarketsandMarkets has also published a comparative blog examining SalesPlay versus other sales intelligence tools such as Draup. The conclusion is that SalesPlay functions more as a strategic sales AI agent, turning complex buyer journeys into predictable revenue streams.

Backed by deep industry expertise and billions of data points, SalesPlay keeps sales organizations agile and proactive. CEO Sandeep Sugla leads this effort to embed real-time intelligence at the core of B2B selling, shifting AI agents from supportive roles to leadership in sales execution.

For sales professionals looking to leverage AI tools that improve pipeline accuracy and accelerate deal closure, exploring platforms like SalesPlay can be a practical step forward. To learn more about AI applications in sales and other roles, explore Complete AI Training’s courses by job role.