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AI Shopping Surge: Over a Third of UK Consumers Embrace Artificial Intelligence for Purchases

Over 35% of UK shoppers use AI to assist with purchases, a 39% rise from last year. AI helps 56% inspire choices and 51% cut through online clutter.

2 min read
Sales

Over a Third of UK Consumers Use AI in Their Shopping

More than 35% of UK shoppers now use artificial intelligence to assist with their purchases, marking a 39% increase from last year. This growth highlights how AI is becoming an integral part of the shopping experience.

The annual Retail Report by financial technology platform Adyen reveals that among those who use AI, 56% say it inspires their choices when buying outfits, meals, and other products. Meanwhile, 51% find AI helps them cut through the clutter of online options.

AI Adoption Across Age Groups

AI's popularity is rising across all ages, but the 44-to-59 age group has shown the biggest growth in usage over the past year. Younger consumers lead in adoption, with 54% of 16 to 27-year-olds and 51% of 28 to 43-year-olds using AI for shopping. In contrast, only 15% of those aged 60 and above currently use AI in this way.

Overall, 66% of UK consumers are aware that retailers might use AI to recommend products, showing growing acceptance of AI-driven personalization.

What This Means for Sales Professionals

AI is increasingly acting like a personal stylist, curating product suggestions and making shopping more efficient. Understanding how AI influences consumer behavior can help sales teams tailor their approach and improve customer engagement.

With more than a third of UK retailers investing in AI for sales and marketing, sales professionals should consider how AI tools can support their efforts. Whether it’s through personalized recommendations, predictive analytics, or automated customer engagement, AI is becoming a sales asset.

Consumer Preferences: Physical vs. Online Shopping

Despite AI’s popularity, 30% of shoppers still prefer physical stores, while 26% favor online shopping. Many consumers want to see and feel products before buying (44%) and like trying items on (41%). A third appreciate the instant gratification of leaving the store with their purchase.

  • 30% of UK consumers shop via social media platforms.
  • 35% of retailers plan to invest in AI to support sales and marketing.

Takeaway for Sales Teams

Sales professionals should keep an eye on AI trends and consumer preferences. Combining AI-driven insights with the tactile benefits of in-store shopping can create more effective sales strategies.

For those looking to deepen their AI knowledge and sharpen their sales skills, exploring courses on AI applications in sales and marketing can be valuable. Resources like Complete AI Training’s sales-focused courses offer practical guidance to stay ahead.

The survey by Censuswide gathered responses from 2,000 UK adults between February 26 and March 12, reflecting current consumer attitudes and behaviors in the retail sector.

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