AI Skills Fuel Higher Salaries and Productivity in UK Job Market

AI Skills Drive Higher Salaries Even as Automation Grows

UK workers with artificial intelligence (AI) skills are seeing an average salary increase of 11%, even in sectors where parts of their jobs are being automated. This trend highlights that knowing how to work alongside AI tools is becoming a valuable asset rather than a threat.

According to PwC’s 2025 Global AI Jobs Barometer, industries exposed to AI are experiencing wage growth at twice the rate of less exposed sectors. This is based on analysis of nearly one billion job adverts, showing that AI-exposed workers are more productive and command higher pay.

Changing Skills Demand

AI is reshaping what employers look for. Candidates now need experience using AI tools and the ability to think critically and collaborate effectively. While degrees remain relevant, there’s a noticeable shift toward broader skill assessments beyond formal education.

In jobs most impacted by AI, the pace of skill changes is 59% faster compared to roles less affected by AI. Employers are lowering some traditional entry barriers while raising expectations for new skill sets.

Higher Productivity and Revenue Growth

Sectors exposed to AI are seeing three times higher revenue growth per employee. The rise of large language models (LLMs), including generative AI, has accelerated this trend—revenue per employee in AI-heavy industries like software jumped from 7% growth (2018–2022) to 27% (2018–2024).

Meanwhile, industries less exposed to AI, such as mining and hospitality, have seen a slight decline in revenue growth per employee over the same period.

Job Market Dynamics

Interestingly, job postings for roles with higher AI exposure are growing slower than those with less exposure, and this gap is increasing. This suggests a shift in the types of jobs being created and how companies are adapting their workforce strategies.

PwC’s CTO highlights the need for expanding access to AI technology and training to ensure benefits are shared broadly. The fusion of AI with real-time data analytics and business innovation is expected to create new industries and fresh job opportunities.

What HR Professionals Should Keep in Mind

• Focus on AI proficiency: Encourage learning and certification in AI tools to prepare your workforce for evolving job demands.
• Broaden recruitment criteria: Look beyond degrees and consider candidates’ practical skills and adaptability with AI.
• Support reskilling efforts: Facilitate training programs to help employees transition into AI-augmented roles.
• Monitor industry shifts: Stay informed about which sectors and roles are growing or shrinking to plan talent strategies effectively.

For HR leaders aiming to upskill teams, exploring Complete AI Training’s courses can offer practical paths to build relevant AI capabilities.