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AI Workshop Empowers PR Professionals with Essential Skills for Future Communications

PRASL and SCoRe host a workshop on AI for PR pros, focusing on practical AI use in media strategies and ethical considerations. Join June 5-6, 2025, in Colombo.

1 min read
PR and communications

PRASL and SCoRe Present "Unlocking the Power of AI" Workshop for Communications Professionals

The Public Relations Association of Sri Lanka (PRASL), in partnership with SCoRe, is hosting a focused professional development workshop titled "Unlocking the Power of AI". This event targets public relations and communications professionals eager to apply artificial intelligence to enhance their media strategies and messaging effectiveness.

Leading the workshop is Hemant Gaule, Dean and Co-Founder of SCoRe. With over a decade of experience teaching more than 2,500 communication professionals worldwide, Hemant brings practical expertise in AI, behavioral psychology, and communications. Attendees will gain actionable insights on integrating AI tools into strategic communication efforts.

Scheduled for June 5th and 6th, 2025, the two-day workshop will be held at NH Collection Colombo, the official hospitality partner. The sessions include hands-on exercises, expert discussions, and real-world applications of AI tailored specifically for PR tasks.

What Participants Will Learn

  • How to use generative AI effectively while understanding its limitations
  • Ways AI can improve PR tactics such as workflow automation, content creation, and campaign research
  • Interactive simulations with practical exercises to build confidence in AI tools
  • Ethical considerations including data privacy, plagiarism, misinformation, and the impact of AI on creativity and professional skills

Mushthak Ahamed, President of PRASL, emphasized the importance of this training:
"AI is moving fast—changing how we communicate, create, and connect. For PR professionals, it’s not just about keeping up—it’s about leading the change. This workshop with SCoRe offers clear guidance on what AI tools to use, how to use them, and how to stay ahead."

This event is exclusively for communications practitioners and offers a valuable chance to enhance skills while networking with peers and industry leaders.

To register or learn more, contact Mushthak at 0777-840-090.

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