APCA-ANPOR-UBD Conference 2025 Fosters Collaboration on AI, Language, and Sustainable Communication in Brunei

APCA-ANPOR-UBD Conference 2025 Wraps Up in Brunei

The APCA-ANPOR-UBD Conference 2025 recently concluded in Bandar Seri Begawan, Brunei, after two days of focused discussions on artificial intelligence (AI), language, and sustainable communication. The event centered on the theme "Communication and Languages in Asia-Pacific Regions: Connection, Collaboration, and Sustainability." It was jointly organized by the Asia-Pacific Communication Alliance (APCA), the Asian Network for Public Opinion Research (ANPOR), and Universiti Brunei Darussalam (UBD).

The opening ceremony featured notable guests including Chinese Ambassador to Brunei Xiao Jianguo and UBD Vice-Chancellor Dr. Hazri Haji Kifle. Attendees from across the Asia-Pacific region engaged in conversations on key topics such as sustainable communication, AI's impact on language, and multilingualism.

Key Messages from Conference Leaders

Chen Changfeng, president of APCA and professor at Tsinghua University, highlighted the conference’s spirit of openness and collaboration. Dr. Hazri Haji Kifle emphasized the critical role of communication in today's AI-influenced and digitally disrupted environment, stating, "Our ability to communicate with purpose, ethics and inclusivity has never been more vital."

Insights from Keynote Speakers

The conference featured five keynote speakers from leading global institutions. Their topics covered generative AI, digital ethics, multilingualism, language policies, and sustainability.

• Jack Qiu from Nanyang Technological University showcased how AI is transforming reading, listening, and writing practices. He called for renewed attention to human agency within education systems affected by AI.

UBD Language Center’s Growing Regional Role

This event marked an important milestone for the UBD Language Center, solidifying its position as a regional hub for intercultural dialogue and sustainable communication. The center continues to foster collaboration across languages and cultures, supporting effective communication strategies in the Asia-Pacific.

For professionals in PR and communications, understanding these developments is crucial. AI tools and sustainable communication methods are shaping how information is shared and received across diverse linguistic and cultural landscapes.

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