Aptech Limited and Get Set Learn (GSL), an Arvind Mafatlal group company, have entered a strategic collaboration to deliver a specialised Generative AI Filmmaking Course across India. The 100-hour programme will roll out through Aptech's Arena Animation and MAAC brands, with admissions based on a creative assessment and selection process.
The partnership splits responsibilities along clear lines. GSL will develop the course curriculum and content, drawing on its creative technology expertise. Aptech will handle programme delivery, faculty enablement, student enrolment, operations, marketing, and learner engagement. Industry practitioners and creative professionals will teach the course, bringing production experience into the classroom.
What the programme covers
The course blends structured learning with hands-on assignments, demonstrations, video tutorials, and project-based work. Students finish with a capstone project: an AI short film. The curriculum includes conceptual filmmaking sessions taught by Aptech faculty, AI filmmaking modules, masterclasses led by filmmakers and AI experts, and sessions from GSL's creative team.
Top-performing students may be considered for internships. Outstanding student films could be showcased through GSL's platforms and submitted to national and international AI film festivals and competitions. The programme runs in virtual and hybrid formats, opening access to learners beyond major metro areas.
Sandip Weling, Whole-time Director and Chief Business Officer, Global Retail at Aptech, said the collaboration gives students "an opportunity to understand and apply AI-powered filmmaking workflows in a practical, industry-oriented environment." Ameet Zaveri, Co-founder and CEO of Get Set Learn, said the goal is to help students "move beyond simply using AI tools and develop the ability to use these technologies meaningfully in the creative process."
Market context
The partnership arrives as generative AI reshapes production pipelines. According to Dimension Market Research, the global generative AI in movies market is expected to reach USD 4,490.7 million by 2033, growing at a CAGR of 28.2%. Studios are already embedding AI across script ideation, storyboarding, visual effects, automated editing, and post-production.
For creative professionals, this shift changes what employers expect. The course targets a gap between generative video tools and the storytelling skills needed to use them well. Rather than treating AI as a shortcut, the curriculum frames it as part of a broader filmmaking workflow that still depends on creative judgment.
Why this matters for creatives
If you work in film, video production, or digital content, AI literacy is becoming a baseline requirement, not a differentiator. This programme offers a structured path to build a portfolio piece - an AI short film - while learning from working practitioners. The internship consideration and festival submission channels give students a practical route to industry visibility. For freelancers and employed creatives alike, the ability to combine AI tools with narrative craft is now a marketable skill, and this course is one of the first in India to package it as a formal qualification.
Your membership also unlocks:
