Baosheng Group (Nasdaq: BAOS), a China-based online marketing solutions provider, has signed a strategic cooperation memorandum of understanding with 58.com Group to collaborate on AI marketing, AI advertising, virtual human livestreaming, and smart local services. The non-binding agreement, announced Aug. 20, is designed to connect Baosheng's AI technology stack with 58.com's local-services ecosystem, spanning use cases from AI virtual human livestreaming to smart tourism services.
The partnership pairs Baosheng's AI virtual human technology, intelligent media-buying systems, and short-form video production capabilities with 58.com's local-services scenarios and offline operating resources. The companies plan to develop what they describe as an "AI + Smart Local Services" solution covering online traffic acquisition, intelligent content creation, precision advertising, virtual human livestream conversion, and offline service fulfillment.
For marketing professionals, the collaboration signals a shift toward AI-driven advertising that moves beyond digital media placement into offline and local business contexts. Baosheng plans to offer local merchants, tourism destinations, and service providers automated advertising and marketing services built on its AI virtual human matrix and XR video studio infrastructure.
Where the companies will collaborate
The MOU outlines five focus areas for the partnership:
- AI virtual human livestreaming: Around-the-clock brand presentation, product demonstrations, user interaction, and marketing conversion support for merchants.
- AI advertising placement: Intelligent content testing, audience matching, and media-buying optimization to improve campaign reach and conversion performance.
- AI short-form video content marketing: Combining content creation with omnichannel distribution to boost online visibility for local merchants.
- Smart tourism and local services: Virtual human tour guidance, intelligent marketing, destination promotion, and merchant operations.
- Joint commercial operations: Expanding AI solutions across additional regions, industries, and merchant scenarios.
What's actually binding
The MOU is not a legally binding commercial arrangement. Budgets for research and development coordination, technical evaluation, and marketing promotion will be determined separately after initial technology integration and project evaluation. The companies intend to sign definitive agreements that would define project scope, service standards, business models, and resource commitments.
The agreement extends Baosheng's AI marketing capabilities beyond online media placement into local-services scenarios. Baosheng is transitioning toward an AI-powered short-form video marketing technology platform and is building capabilities in content generation, intelligent media placement, and digital-human livestreaming through its BAOS-AI platform.
58.com operates a local information and lifestyle-services platform covering employment, real estate, secondhand transactions, and housekeeping. The company already uses AI, virtual reality, and big data to improve services for merchants and consumers.
Why this matters for marketing professionals
For marketers, the deal signals how AI virtual humans and automated media buying are moving from experimentation into commercial deployment for local businesses. If the partnership executes, it could give small and mid-sized merchants access to automated advertising systems that previously required dedicated marketing teams. Professionals tracking AI for Marketing should watch whether Baosheng's virtual human and short-form video capabilities - part of the broader Generative Video category - deliver measurable conversion gains in real local-services campaigns, or whether the MOU remains a framework without operational results.
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