Best Buy Rolls Out AI Search to Deliver Fewer, Smarter Results for Shoppers

Best Buy Enhances Search with AI to Deliver Fewer, More Relevant Results

Best Buy is set to introduce an AI-driven search experience on its website and app within the next year, aiming to improve how customers and employees find products. The new search engine will use AI prompts to help guide users toward more specific searches, producing fewer but higher-quality results that better match what customers are looking for.

This update not only applies online but will also improve the in-store shopping experience. For example, Best Buy plans special events around the Switch 2 console launch and will provide department-specific training for its associates.

Why This Matters for Sales Professionals

Providing customers with a streamlined and relevant search experience opens up new opportunities for increased sales and customer satisfaction. Although Best Buy's overall sales dipped slightly in Q1 2026, domestic online sales grew by 2.1% year over year, showing the importance of digital channels in the customer journey.

• About 60% of Best Buy customers interact with its digital platforms during shopping.
• Digital sales currently make up about one-third of Best Buy’s domestic revenue.

With AI improving search precision, sales teams can expect customers to find the right products faster, reducing decision fatigue and increasing the likelihood of purchase. This also means better-informed customers who come into stores or engage with associates online.

Marketplace and Post-Purchase Improvements

Best Buy is launching a third-party marketplace this summer, which will expand product variety and pricing options. Combining this with AI-enhanced search will help offer customers the widest and most relevant selection possible.

Post-purchase, customers will have flexible return options, including returning products directly to sellers or at Best Buy stores. All marketplace items will follow Best Buy’s standard return window, making returns straightforward and consistent.

Investing in Employee Expertise

The company continues to emphasize frontline expertise by training associates in key departments. Recently, Best Buy completed training for major appliance specialists and will soon offer similar programs for home theater teams. Well-trained associates can provide better advice and support, directly influencing sales success.

These efforts highlight how improving both digital and in-store experiences is essential for driving incremental profits and maintaining customer loyalty.

For sales professionals looking to understand how AI can improve customer interactions and sales strategies, exploring AI training resources can be valuable. Learn more about practical AI applications in sales at Complete AI Training.