Bilibili’s InsightAgent Supercharges Ad Efficiency with AI During 618 Sale

Bilibili Boosts Ad Efficiency 5x with Qwen AI During 618 Sale

Bilibili recently introduced InsightAgent, a data insight tool powered by Alibaba’s Tongyi Qianwen Qwen3 and Qwen-VL AI models. This system generates detailed reports featuring audience recommendations, brand penetration analysis, and strategic insights on industry trends. According to Bilibili, InsightAgent has improved commercial deal efficiency by over five times and cut down the time brands need to make advertising decisions significantly.

AI Integration Drives E-commerce Efficiency

Bilibili’s 5x increase in transaction efficiency matches what industry data shows about AI’s impact on e-commerce. AI-driven personalization typically boosts revenue and customer retention by 10-15% when applied across multiple channels. By matching brands effectively with content creators (UP owners), Bilibili steps ahead of many retailers—only 15% have fully adopted AI-powered personalization across all channels.

This approach addresses a common need in e-commerce: fast, data-driven decision-making. InsightAgent’s ability to generate quick, actionable reports lets brands seize market opportunities without delay. Similar AI applications are also used by players like Alibaba, using AI for product recommendations and automated descriptions to streamline operations.

Strategic AI Investment Strengthens Bilibili’s Market Position

In China’s competitive video platform market, where Bilibili faces Tencent Video, iQIYI, and Douyin, AI offers a clear advantage. Enhancing commercial platforms with AI helps Bilibili tackle monetization challenges while keeping its focus on Gen Z users and vibrant content communities. This AI push fits well with Bilibili’s diverse revenue streams, including advertising, premium subscriptions, and e-commerce.

Backing from tech giants Tencent and Alibaba gives Bilibili both the resources and strategic drive needed to adopt advanced AI technologies. Their focus on creator-brand matching leverages Bilibili’s strength in user-generated content and community engagement, reinforcing its unique place in the market.

AI Focused on Revenue Growth Beyond Content Creation

While many platforms use AI mainly to generate content, Bilibili uses it to improve commercial operations and decision-making. InsightAgent automates data reports like “Opportunity Audience” and “Industry Insight,” helping brands apply predictive analytics to optimize marketing strategies and predict customer behavior.

This shift highlights a broader trend: AI evolving from operational support to strategic insight generation. On Bilibili’s Bida platform, AI-driven reports speed up personalized content and service development while improving match rates between brands and creators. This directly addresses friction points in the creator economy, where efficient discovery and partnership formation are crucial for monetization.

What This Means for Sales Professionals

• Faster Decision-Making: Tools like InsightAgent reduce the time needed to analyze data, letting sales teams act quicker on advertising opportunities.
• Improved Targeting: AI-driven audience recommendations mean your pitches can be sharper, matching the right brands with the right creators.
• Competitive Edge: Understanding and leveraging AI tools can help sales professionals stay ahead in markets where efficiency and personalization are key.

Sales teams aiming to boost their results should keep an eye on AI-powered tools that streamline commercial workflows and improve strategic insights. For those interested in expanding their skills with AI in sales and marketing, exploring relevant training programs can be a smart move. Learn more about AI courses for sales professionals to stay ahead.