BrioHR Secures $6.5 Million to Boost Digital Workforce and AI-Driven HR Across ASEAN
BrioHR raised $6.5M to enhance ASEAN’s digital workforce with AI-driven HR tools. Malaysia leads efforts to build agile, skilled, and inclusive workforces ahead of ASEAN Summit 2025.

BrioHR Secures $6.5 Million to Boost ASEAN’s Digital Workforce
BrioHR, a Malaysian HR tech startup, has raised USD $6.5 million in Series A funding to strengthen the digital workforce across ASEAN. This move supports Malaysia’s ambitions as it prepares to host the ASEAN Summit 2025, focusing on inclusivity and sustainability in the region's workforce development.
The ASEAN digital economy is projected to hit USD $1 trillion by 2030, creating a critical demand for advanced human resources technology. BrioHR’s platform helps companies tackle talent shortages, secure future job opportunities, and foster sustainable growth by leveraging AI-driven HR solutions.
Malaysia’s Push to Lead in Digital and AI
Malaysia is positioning itself as a regional hub for AI and digital innovation. Prime Minister Datuk Seri Anwar Ibrahim has championed efforts to make Malaysia a center for AI and digital economies, attracting investments from global tech firms. The recent launch of the National Artificial Intelligence Office highlights the government’s commitment to innovation policies that reinforce Malaysia’s leadership in ASEAN.
BrioHR's latest funding round, backed by Openspace Ventures, Taiwania Hive Ventures, and others, will accelerate the development of AI-focused HR tools. These tools aim to help organizations—from SMEs to large enterprises—attract, retain, and upskill talent in an increasingly automated and digital labour market.
Supporting HR Teams with AI-Driven Solutions
Benjamin Croc, Co-Founder & CEO of BrioHR, emphasizes the company’s role in ASEAN’s economic growth: “ASEAN’s success depends on its people. Malaysia is leading this charge, and BrioHR is committed to helping businesses build agile, skilled, and inclusive workforces. Our AI solutions streamline HR operations while unlocking human potential in the age of automation.”
Croc adds that BrioHR focuses on equipping both businesses and governments to prepare their workforce for an AI-led future, ensuring adaptability and digital fluency across the region.
Addressing Challenges in the Digital Economy
The fast growth of the digital economy brings challenges such as shortages of tech talent and automation impacting traditional roles. Malaysia expects the tech sector to contribute over 25.5% of its GDP by the end of 2025.
BrioHR addresses these challenges by automating HR workflows, optimizing employee experiences, and providing data-driven insights that allow HR teams to shift from administrative tasks to strategic growth drivers. This approach supports government targets like maintaining a labour participation rate of 70.2% as of early 2024.
Driving Workforce Upskilling and Inclusion
BrioHR’s platform assists employers in talent acquisition, retention, and upskilling efforts, especially in key areas like AI, data science, and cybersecurity. Malaysia’s leadership of ASEAN in 2025 represents an opportunity to promote inclusive economic development across Southeast Asia, with BrioHR playing a vital role.
“As a Malaysian company with regional impact, we are focused on sustainable digital workforce growth for both Malaysia and ASEAN,” says Croc.
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