Briscoe Group Invests in AI, Automation, and Smart Warehousing to Boost Retail Operations

Briscoe Group Advances AI and Automation in Retail and Logistics

Briscoe Group, a leading retail chain, is integrating artificial intelligence and automation to improve its merchandising and logistics operations. The company is introducing AI-powered tools for merchandise planning while preparing to open a state-of-the-art distribution centre in Auckland’s North Island.

AI-Driven Merchandising Enhances Inventory Management

The merchandise division is adopting a new suite of AI and machine learning tools from Impact Analytics, based in Maryland, US. These tools cover planning, merchandising, and inventory management, aiming to improve forecast accuracy. Briscoe expects this will help deliver the right products, in the right locations, at the right time to meet customer demand consistently.

Upgrading Warehouse Operations with Advanced Technology

Alongside AI merchandising, Briscoe is investing in warehouse management software from Manhattan Associates, headquartered in Atlanta, Georgia. This platform is already active in Briscoe’s existing distribution centre. The team has adapted to the system and is utilizing its features effectively, which provides valuable insights for the upcoming North Island facility.

The new distribution centre in Drury is in advanced stages of design, including automation elements. Operational design and system configuration are progressing, with completion planned by the end of July. Development, configuration, and testing of the warehouse system will continue through 2025.

Automation Software and Process Optimisation

Work on automation software and process optimisation started in March, partnering with automation specialist Knapp from Austria. The software build is expected to begin late in 2025 after several development iterations to refine workflows.

Capital Investment Highlights

• Briscoe reported a total capital investment of $58.2 million for the year ending 26 January.
• $40 million of this was spent on the new distribution centre project.
• Approximately $10 million was allocated to rolling out electronic labelling across the group.
• The remainder supported store refurbishments, essential maintenance, and software and hardware upgrades.

Innovative Staff Training with Virtual Reality

Briscoe Group is also using virtual reality technologies to enhance staff training. This approach allows employees to learn in simulated environments, improving readiness and operational efficiency.

For managers looking to integrate AI and automation in their own operations, exploring specialized training can be valuable. Resources like Complete AI Training courses offer practical insights into AI tools and automation strategies relevant for management roles.