Brodeur Partners Unveils Relevance AI Suite to Boost Brand Visibility in Generative Search

Brodeur Partners Launches Brodeur Relevance AI

Brodeur Partners, a strategic communications agency known for its behavioral science-driven Relevance methodology, has introduced Brodeur Relevance AI. This new suite of services helps organizations improve their visibility and relevance within AI-powered search and discovery platforms. As information discovery shifts from traditional search engines to AI-driven answer engines like ChatGPT, Gemini, and Claude, organizations must adapt to new challenges and opportunities in how they appear and are recommended by these systems.

A New Focus for Communications and Public Relations

AI-generated answers increasingly influence stakeholder perceptions and business results. Brodeur Relevance AI helps clients ensure their messaging appears prominently and credibly in AI outputs. The service combines behavioral science insights with strategic earned, owned, social, and digital media tactics to build meaningful engagement and authority.

Andrea Coville, CEO of Brodeur Partners, explains, “We help clients make sure their messages are not just visible but persuasive and relevant in AI conversations. This includes marketing, recruitment, employee engagement, customer service, and more. Optimizing messaging has taken on a whole new meaning with AI.”

Core Capabilities of Brodeur Relevance AI

The Brodeur Relevance AI platform offers clients tools to monitor their brand’s AI visibility in real time across multiple metrics. Currently, it delivers four main services:

• Brodeur Relevance AI Visibility Audit: Assesses how often and where a brand is mentioned in AI-generated answers, tracking ranking positions and source quality.
• Platform Optimization: Identifies gaps in AI visibility and uses Brodeur’s Relevance methodology to balance messaging across earned, owned, social, and digital channels.
• Strategic Content Strategy: Helps develop content that is credible and authoritative for both AI platforms and human audiences, leveraging over a decade of research on relevance.
• Ongoing Monitoring and Improvement: Continuously tracks AI visibility, spots new content opportunities, and keeps clients ahead in AI-driven discovery.

Coville adds, “Unlike firms focused only on Generative Engine Optimization (GEO), we combine GEO, AI Optimization (AIO), and Answer Engine Optimization (AEO) to ensure clients are found, understood, and recommended by all key AI platforms. Our proprietary insights on relevance help drive real behavior change.”

Why Managing AI Visibility Matters Now

As AI shapes how information is discovered, earned and owned media become more important in influencing AI platforms' recommendations. Organizations that actively manage their AI visibility can build authority, engage audiences, and drive tangible business outcomes.

The impact of AI extends beyond marketing and communications. In recruitment, AI search results influence employer branding and candidate impressions, affecting talent acquisition. For internal communications, AI-generated content shapes employee views and engagement. In crisis communications, fast and accurate AI visibility helps control narratives and reduce reputational risks.

Aligning messaging across these areas with a unified AI visibility approach ensures consistent, relevant, and effective communication wherever stakeholders interact with AI-driven content.

For PR and communications professionals interested in adapting to this AI-driven shift, exploring practical AI training can be a valuable step. Resources like Complete AI Training’s latest courses offer actionable insights to stay current with AI tools and strategies.