Brodeur Partners Unveils Relevance AI to Help Brands Boost Visibility and Authority in AI-Driven Discovery

Brodeur Partners Launches Relevance AI to Boost Client Visibility in AI-Driven Discovery

Brodeur Partners, a strategic communications agency known for its behavioral science-based Relevance methodology, has introduced Brodeur Relevance AI. This new suite of AI services helps organizations improve how they appear and are recommended within AI-powered search and discovery platforms like ChatGPT, Gemini, and Claude.

As AI-driven answer engines replace traditional search, companies face fresh challenges in managing their presence. Brodeur Relevance AI equips clients with tools to audit, optimize, and strengthen their visibility across major generative AI platforms, ensuring their messages are relevant and credible.

Why Communications and PR Professionals Should Pay Attention

AI-generated answers increasingly influence stakeholder perceptions and business outcomes. Brodeur Relevance AI focuses on making sure client messages are intrinsic to relevant AI outputs while maximizing credibility and impact. It combines behavioral science insights with earned, owned, social, and digital media strategies to foster meaningful engagement and authority.

Andrea Coville, CEO of Brodeur Partners, highlights the shift: “With Brodeur Relevance AI, clients' messages become not just visible but persuasive in AI-driven conversations. Our approach covers marketing, recruitment, employee engagement, customer service, and more, reflecting the broad impact AI has on communications today.”

Key Features of Brodeur Relevance AI

• Visibility Audit: Measures how likely a brand is mentioned in AI-generated answers, tracks ranking positions, and analyzes source quality cited by large language models (LLMs).
• Platform Optimization: Identifies gaps in AI visibility and guides messaging balance across earned, owned, social, and digital channels using Brodeur’s Relevance methodology.
• Strategic Content Strategy: Helps develop authoritative content that appeals to AI platforms and human audiences alike, backed by over a decade of research on relevance.
• Ongoing Monitoring: Continuously tracks AI visibility, spots new content opportunities, and keeps clients positioned at the forefront of AI discovery.

Coville adds, “Unlike services focused only on Generative Engine Optimization (GEO), we blend GEO with AI Optimization (AIO) and Answer Engine Optimization (AEO). This ensures clients are not just found by AI but also understood and recommended across all key platforms.”

The Growing Importance of AI Visibility

The way AI platforms understand and recommend brands now heavily depends on earned and owned media. Organizations managing AI visibility today can build stronger authority, engagement, and business results.

AI’s influence spans departments — from marketing and external communications to internal communications, recruitment, and crisis management. For example, AI-powered search results affect employer branding and candidate perceptions, shaping talent acquisition. Similarly, AI-generated content influences employee engagement and helps control narratives during crises.

Aligning these functions under a unified AI visibility strategy ensures consistent, relevant messaging wherever stakeholders interact with the brand.

About Brodeur Partners

Brodeur Partners is an integrated communications agency focused on keeping companies relevant through behavioral change and a discipline-agnostic approach. They serve B2B, nonprofit, consumer, and higher education sectors. Learn more at brodeur.com.