Chilean Avocado Industry Pilots AI Assistant for Smarter, Sustainable Farming
The Chilean Avocado Committee partners with startup Miido to pilot AI-driven farm management via WhatsApp, turning messages into actionable data. This boosts efficiency and supports sustainable practices.

Chilean Avocado Industry Tests AI for Smarter Farm Management
The Chilean Avocado Committee has partnered with local startup Miido to pilot an AI-driven agricultural management system. This initiative focuses on improving efficiency and sustainability by enabling field teams to communicate via WhatsApp, transforming their audio messages and text into actionable data.
Miido’s platform functions as a digital assistant, engaging directly with workers in the field to collect essential information quickly and accurately. It integrates with existing company databases, providing continuous analysis to support informed decision-making and real-time monitoring.
AI as a Practical Tool for Field Operations
“Miido acts as a digital assistant that converses directly with field teams, collecting key information simply and effectively. It also integrates with the company’s databases to operate as a 24/7 analyst,” explained Nicolás Castellón, CEO of Miido. The startup currently supports agricultural operations in Chile, Mexico, Colombia, and Costa Rica, working alongside leading companies in each market.
For management professionals, this approach offers a streamlined way to gather accurate field data without adding complexity to daily workflows. By converting simple messages into meaningful metrics, teams can focus on timely interventions that improve productivity and reduce waste.
Commitment to Innovation and Growth
The Chilean Avocado Committee sees this collaboration as a step forward in driving innovation within the country's agricultural sector. They emphasized their gratitude to Miido for partnering in this initiative, and to their members for embracing new technologies that keep the Chilean avocado industry competitive on the global stage.
- Real-time data collection via WhatsApp
- AI-powered analysis integrated with company databases
- Support for sustainable and efficient agricultural practices
Managers looking to implement similar AI tools in agriculture or other sectors can benefit from understanding how simple communication channels can be leveraged for data-driven decision-making. For further AI training and courses suited for management roles, explore Complete AI Training’s management-focused offerings.