Cinema Hero Solutions Partners With EasyBotChat to Integrate AI Into Theater Operations
Cinema Hero Solutions and EasyBotChat announced a partnership at CinemaCon 2026, positioning Cinema Hero as EasyBotChat's preferred partner for theater deployments. The collaboration combines EasyBotChat's AI platform with Cinema Hero's expertise in cinema point-of-sale systems and site infrastructure.
Theater operators face mounting pressure to streamline guest communication and staff management. This partnership addresses those needs by offering AI tools built specifically for cinema operations rather than adapted from other industries.
What the Partnership Delivers
EasyBotChat was built by hospitality veterans: Brian Schultz, who pioneered the dine-in theater concept and founded LOOK Cinemas, and Sean Jackson, a technology specialist. Cinema Hero Solutions brings deep technical knowledge of how theaters actually run.
The combination means operators get AI for customer support that understands their specific workflows. Guest-facing chatbots can handle common requests. Internal systems can help manage staff scheduling and operational tasks.
Matt Kerekes, CEO and founder of Cinema Hero Solutions, said: "Movie theater operators deserve a tech partner who speaks their language. By partnering with EasyBotChat, we are ensuring that operators aren't just getting a generic tool, but a specialized solution supported by people who have seen their exact problems before and solved them."
Why This Matters for Operations Teams
Theater operators typically juggle multiple systems-ticketing, concessions, scheduling, guest services. Adding AI means integration becomes critical. A chatbot that doesn't connect to your POS system creates more work, not less.
Cinema Hero's involvement ensures the AI platform fits into existing infrastructure. Operators won't need to rebuild their tech stack to use it.
Vik Joshi, vice president of operations at Cinema Hero Solutions, said: "Our focus is always on enhancing all experiences through better technology, both external and internal. This partnership allows us to scale those improvements faster and more reliably than ever before."
The partnership targets theaters of all sizes, from independent operators to larger circuits looking to refresh their digital capabilities.
Learn more about AI for operations to understand how these tools fit into broader theater management strategies.
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