AI news ·
Clinch Launches Centralized Creative Planning and Activation for Amazon Sponsored Ads
Clinch now supports Amazon Sponsored Ads alongside Amazon DSP, enabling streamlined creative planning and activation on one AI-driven platform. This integration boosts efficiency and simplifies ad management.
Clinch Adds Amazon Sponsored Ads to Creative Planning and Activation
Clinch, an AI-driven platform focused on improving efficiency in omnichannel advertising, has expanded its support to include Amazon Sponsored Ads as of June 11, 2025. This update complements Clinch’s existing certification with Amazon DSP, enabling advertisers to manage creative assets for both Amazon Sponsored Ads and programmatic DSP campaigns from a single centralized platform.
Amazon Sponsored Ads appear when shoppers search for related keywords or browse similar products. These ads are crucial for promoting products, increasing sales, and engaging customers throughout their purchasing journey. They can be accessed via the Amazon Ads console and Amazon Ads API.
Streamlined Creative Workflow in One Platform
By integrating Amazon Sponsored Ads into its Flight Control platform, Clinch simplifies creative management. Advertisers can now plan, build, activate, and measure creatives across various Amazon channels without switching tools. This consolidation improves efficiency and helps creatives focus on delivering relevant content to their audiences.
Flight Control offers:
- AI-powered Ad Builder to create scalable, personalized creatives and templates.
- Live preview and testing of creative variations through an intuitive ad server simulator.
- Efficient quality assurance for large volumes of creative assets across multiple channels.
- Unified performance tracking of creative variants across programmatic display, video, streaming TV, and audio inventory.
Benefits for Creatives
For creatives, this integration means less juggling between platforms and more time focusing on crafting impactful ads. Managing assets and workflows in one place reduces errors and speeds up campaign launches. The AI tools embedded in Flight Control also assist in scaling personalized content according to audience and context.
With seamless support for Amazon Sponsored Ads alongside Amazon DSP, creatives can maintain a clear view of campaign performance and optimize their strategies based on detailed insights.
To explore Clinch’s full range of solutions and partnerships, visit their contact page.