ContinuumGlobal, an engagement marketing services company, has appointed Tony Pullen and Nettie Sparkman as chief revenue officers and Amy Martin as head of strategy. The executive hires come alongside 50% growth of its Smart Marketing Engine platform, as the company focuses on building AI-enabled marketing operating models that combine AI agents with human expertise. The moves reflect a growing demand from marketers who are investing in AI but struggling to turn those investments into measurable ROI.
ContinuumGlobal's approach is to help organizations redesign how marketing work gets done rather than simply adding new tools. The company reported its Smart Marketing Engine AI platform grew 50% over the past year, and it was named to ADWEEK's 2026 Tech Stack Awards list.
New leadership to drive AI adoption and customer results
Tony Pullen, joining as chief revenue officer, will focus on expanding enterprise customer relationships and accelerating adoption of the company's AI consulting services. He previously spent 14 years scaling Brandlive's revenue engine. Nettie Sparkman, also a chief revenue officer, will lead strategic growth initiatives and build new enterprise partnerships. Her background includes leading sales, operations, finance, and customer service departments.
Amy Martin, as head of strategy, will lead the strategic transformation practice. Her role includes helping enterprise clients redesign marketing operating models for the AI era, with a focus on governance, workflow design, AI readiness, and organizational change. She will also ensure that integrating AI agents into marketing processes keeps human creativity and decision-making central. Martin previously worked at Cordial, partnering with major brands on AI innovation and personalized marketing.
"These three significant executive appointments come at a time when we are seeing an extensive amount of growth and momentum as a result of our commitment to ensuring that AI-enabled marketing remains fundamentally human," said Marie Aiello, president of ContinuumGlobal. "Our investment in leadership and innovation reflects both market demand and confidence in the future of AI-enabled marketing operations."
Product expansion and platform growth
Beyond the leadership changes, ContinuumGlobal has launched the Smart Marketing Engine, expanded omnichannel capabilities for personalized content creation at scale, integrated with Meta and other platforms, and introduced Campaign Optimizer for messaging performance. The company said its recent growth and industry recognition underscore market demand for AI for Marketing that delivers measurable outcomes. Marketing executives looking to build similar capabilities may find structured training through the company's AI Learning Path for CMOs.
Why this matters for marketing professionals
Marketing teams are under pressure to show returns from AI investments. ContinuumGlobal's focus on combining AI agents with human expertise points to a practical model: rather than replacing marketers, AI can take over repetitive tasks and generate content at scale while people handle strategy and oversight. For marketing professionals, this means the job is shifting toward managing AI agents, redesigning workflows, and focusing on creative direction rather than execution. The hires at ContinuumGlobal signal that the market expects this shift to accelerate, and roles like "head of strategy" will increasingly involve AI readiness and governance, not just campaign planning.
Your membership also unlocks:
