CRAFTSMAN+ and AppMagic Partner to Automate Creative Scoring for Mobile Ads
CRAFTSMAN+, an ad creative platform for mobile gaming, announced a partnership with AppMagic, a mobile market intelligence company, to build an automated system that scores ad creative before money is spent on campaigns. The two companies said the system is the first to combine market-wide creative benchmarking with tap-level playable ad data.
The partnership grants CRAFTSMAN+ exclusive access to AppMagic's database of 230 million ad creatives and performance data across 15 million apps. CRAFTSMAN+ will use this data to train AI models that identify which creative elements and design choices perform best in playable ads.
The Problem: Manual Testing Burns Budgets
Mobile gaming advertisers currently rely on fragmented tools and slow analysis to test ad creative. Most insights surface only after budgets are exhausted. Teams manually test thousands of variations while competitors launch new ads daily, creating pressure to move faster with less data.
AppMagic tracks SDK-level ad distribution, where an estimated 80% of playable ads run. The platform segments performance by game genre, category, and spending level-data that hasn't been available to creative teams at scale before.
How the System Works
The automated system continuously analyzes live ads across the market and tracks competitor campaigns. It combines AppMagic's macro market signals with CRAFTSMAN+'s granular data on how users interact with individual playable ads-which buttons they tap, how long they engage, where they drop off.
The AI is trained on actual winning creatives, not guesses. It delivers daily creative signals without manual analysis, early detection of emerging trends, and single-score benchmarks for comparing creative performance across campaigns.
Alex Merutka, CEO at CRAFTSMAN+, said the partnership shifts creative decision-making from trial-and-error to prediction. "By combining AppMagic's macro-level market data with creative analytics and decades of expertise from industry-leading copywriters, strategists, and creative directors, we're training AI that understands both the big picture and the nuanced creative elements that drive performance."
What This Means for Creatives
For creative professionals managing high-volume playable campaigns, the system replaces manual research with automated visibility into what works. Instead of waiting weeks for campaign results, teams see early signals about emerging creative trends and can adjust campaigns faster.
Creatives working on mobile ads can benefit from understanding how AI now analyzes their work. Consider exploring AI Design Courses or AI for Marketing to understand how these tools evaluate creative performance and shape future campaign strategy.
CRAFTSMAN+ is an Inc. 5000 and Deloitte Technology Fast 500 company. AppMagic raised $3 million in funding in July 2024 led by GEM Capital.
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