Creative Direction and Timeless Principles in the Age of AI with Andy Bird

Meet the Panellist: Creative Direction In the Age of AI with Andy Bird

On Monday 16th June at 12:30pm, join Andy Bird, founding partner of Le Truc, for a fireside chat at LBB & Friends Beach 2025. He will discuss how AI tools are changing creative direction and which classic principles remain essential.

Andy Bird will share insights from his extensive career, spanning from hands-on art direction in the 90s to adapting to AI-driven creative challenges in 2025. This session will provide a clear view of how technology influences creativity without losing sight of foundational art direction values.

Creative Direction In the Age of AI with Andy Bird

Andy Bird’s approach to art direction has always been practical and hands-on. Whether cutting and pasting in production studios decades ago or integrating new AI tools today, his perspective bridges traditional methods and modern innovation.

During the chat, Andy will explore how technology is reshaping creative workflows and highlight which time-tested principles continue to guide effective art direction. This is a valuable opportunity for creatives to understand how to adapt without compromising core creative standards.

Panellist

• Andy Bird, founding partner, Le Truc
  Andy Bird co-founded Le Truc, a next-generation creative model aligned with Publicis Groupe’s Power of One and Marcel platform. Before Le Truc, he was Chief Creative Officer at Publicis New York, leading award-winning teams. Andy’s career includes Executive Creative Director at Publicis London and membership in Publicis Worldwide North America leadership since 2015.
• His work has earned prestigious global awards like Cannes Lions and D&AD pencils for clients including American Express, Levi’s, Diesel, Audi, and more. In 2023, he won a Cannes Lions Grand Prix for Publicis Groupe’s cancer awareness initiative.

Moderator

• Addison Capper, managing editor, Americas, LBB
  Addison Capper has been with Little Black Book since 2012 and leads the editorial team for the Americas. He focuses on championing creative excellence in advertising and production. Outside work, Addison enjoys Thai food, spending time with his dog Finn, and following Chelsea FC and Hertha BSC.

For creatives looking to stay current with AI and its impact on creative roles, this discussion offers practical insights from a seasoned expert. Consider exploring related AI courses and resources to sharpen your skills and adapt confidently.

Explore AI training options at Complete AI Training to learn how AI tools can complement your creative process.

Discover the full ‘Better Together’ content programme and follow all Cannes 2025 news for more updates on creativity and technology.