Creative IQ by Singular Delivers Instant AI-Driven Creative Optimization and Analytics for Mobile Marketers

Singular Launches Creative IQ: AI-Powered Creative Optimization for Mobile Marketers

Singular, a trusted mobile measurement partner for brands like Nike, Microsoft, and Rovio, has introduced Creative IQ, an AI-driven suite that brings creative optimization directly to marketers. This tool combines creative and data analytics with cross-channel attribution, enabling teams to quickly identify top-performing ads, reduce wasted spend, and boost ROI.

“Creative IQ uses the power of AI to surface those insights in seconds, letting marketers build better assets—and better results—faster.” – Gadi Eliashiv, CEO and co-founder of Singular

Creative IQ offers a shared, data-driven language for growth and design teams, making it easier to measure and scale creative performance effectively.

The Challenge: Rising Costs and Limited Creative Insights

Mobile advertising is more competitive than ever. According to Singular’s Quarterly Trends Report, costs per install rose 10.6% in Q1 of this year, while CPM increased 14.5% year-over-year. Installs per mille (IPM) remain low, averaging around 3-5 per thousand impressions.

Despite creative being the biggest lever for growth in user acquisition campaigns, many teams lack clear data on which creative versions drive results. Marketers often rely on programmatic campaigns and wait for algorithms to identify best performers—a process that becomes costly as competition and bids rise.

Traditional campaign reports focus on engagement, conversions, and ROI but don’t provide visibility into the effectiveness of specific creative elements. This limits marketers’ ability to optimize and avoid costly guesswork.

How Creative IQ Helps Marketers

• Creative Element Performance: Every creative asset is linked to its true impact on campaign results.
• Multi-Channel Reporting: Unified insights across web, app, and in-game campaigns provide a full picture.
• Seamless BI Integration: Creative IQ supports 17 standard AI dimensions and custom tagging, integrating into business intelligence pipelines through Creative ETL.
• Richer Creative Data: Captures signals from formats ranging from video to interactive playables.
• AI-Powered Insights: Highlights which visuals, copy, or colors drive conversions, empowering teams to optimize quickly.
• Deterministic Attribution: Links every asset to cross-device attribution for precise measurement of creative impact.

Creative IQ is built for enterprise marketers managing complex campaigns and helps cut through the noise by delivering actionable insights fast.

What Marketers Are Saying

Early users in gaming, e-commerce, and fintech praise Creative IQ for eliminating guesswork. Maurice Emond, Senior User Acquisition & Performance Marketing Manager at EastSide Games, shared, “During meetings, one quick refresh surfaces our top‑performing creatives—faster and more visual than any alternative.”

Creative IQ helps teams focus on creative that truly moves the needle, saving time and budget.

Learn More or Request a Demo

See Creative IQ in action at singular.net/creative-iq or email sales@singular.net to book a demo.

About Singular

Singular is the only end-to-end marketing measurement platform that unifies campaign cost, creative, and attribution data across thousands of channels and devices. It helps brands reduce wasted spend and grow faster by combining mobile attribution with cost aggregation, flexible ROI analytics, and automated data loading into BI tools.

Leading marketers from LinkedIn, Nike, WB Games, and Rovio rely on Singular for a complete, unified view of their marketing performance. Learn more at www.singular.net.