Credible Journalism and Corporate Content as Anchors in the AI Information Era

The Evolving Mission of Professional Media in the AI Era

June 20, 2025 | 16:36

In an age flooded with information from AI and social platforms, credible journalism and trusted corporate content have become essential anchors. Lynn Liu, vice president of Audience Development and Distribution Services at PR Newswire Asia-Pacific, shares insights on the significant changes reshaping the media landscape.

Transformations in the Global Press and Media Landscape

The way people access information has changed dramatically. Over the last decade, social media empowered everyone to become content creators, leading to an overwhelming amount of information. More recently, AI has transformed how people seek answers, influencing the flow of information.

In this environment, media credibility is more important than ever. When it’s hard to separate fact from fiction, professional media organizations serve as trusted filters. Authoritative corporate content is increasingly recognized by platforms like Google and AI models, such as ChatGPT, as reliable sources that appear directly in search results and responses. This creates a partnership where credible corporate narratives and professional journalism work together to combat misinformation.

Role of Communications and Media in Business Growth

Communications play a crucial role in business growth and sustainability, especially in emerging markets like Vietnam. Vietnamese companies expanding globally are reshaping their “Made in Vietnam” identity to emphasize innovation and sustainability.

At the same time, professional business media provide valuable analysis of policy changes and consumer trends for international businesses and investors. This exchange supports capital flow and helps implement environmental, social, and governance (ESG) policies. It’s clear that reliable media are key partners in driving sustainable development.

PR Newswire’s Contribution to Global Communication

For 70 years, PR Newswire has focused on building trustworthy information networks. Operating in 170 countries, it collaborates with credible media to deliver verified content. Its Google-certified platform, prnewswire.com, ensures corporate disclosures gain visibility as trusted sources.

Looking ahead, PR Newswire is launching a Multichannel Amplification Platform with integrated AI tools. This platform enhances human insight with predictive analytics for audience targeting, generative AI for content optimization, and unified measurement across channels. The goal is to keep authentic corporate narratives central in AI-driven, geo-targeted information ecosystems.

Message to the Vietnamese Media Community

Vietnam’s media have built a remarkable legacy over the past century. Outlets like Vietnam Investment Review have been vital in sharing the country’s economic progress with the world. They serve as a bridge, supporting local companies on the global stage and helping foreign investors understand the domestic market.

Editorial rigor remains essential, especially in uncertain times. As Vietnam celebrates 100 years of its Revolutionary Press Day, PR Newswire renews its commitment to support Vietnamese media in continuing to deliver truthful, reliable storytelling.