Cvent Expands 3D Event Design Capabilities with Prismm Acquisition as Expo CCI Partners with 42Chat for AI-Driven Trade Show Solutions
Cvent acquired Prismm to enhance 3D event design tools, offering virtual tours and real-time collaboration for planners and venues. Expo CCI partnered with 42Chat to boost event engagement using AI chatbots.

Event Tech Trade Shows & Conferences
Cvent Acquires Prismm, Expo CCI Partners with 42Chat
Cvent has acquired Prismm, a virtual environment design technology provider serving over 5,500 clients. Meanwhile, Expo Convention Contractors (Expo CCI) has partnered with AI chatbot provider 42Chat to improve event experiences through ExhibitorBots and ConferenceBots.
Cvent Acquires Spatial Event Design Technology Provider Prismm
Cvent, a leader in meetings, events, and hospitality technology, has expanded its capabilities by acquiring Prismm. Prismm offers virtual environment design technology to more than 5,500 venues, hotels, planners, and vendors. This acquisition enhances Cvent’s 3D event diagramming tools, catering to the growing demand for immersive, easy-to-use virtual environments that help create premium event spaces.
Jim Abramson, Cvent’s VP of product management, highlighted the need for collaborative virtual event design technology that saves time and resources. With a global network of over 145,000 planners and nearly 340,000 hotels and venues, Cvent aims to simplify event planning and help venues maximize group business revenue.
Benefits for Venues
- Streamlined event creation with online diagramming tools accessible to all stakeholders, reducing planning time and boosting design accuracy.
- Dynamic 3D virtual tours that let prospects explore properties and meeting spaces remotely, enhancing sales and marketing efforts.
- Advanced design technology for greater customization, including personalized virtual walkthroughs with branded elements to bring client visions to life.
For Planners
- Virtual site visits and precise space visualization simplify venue sourcing by helping planners quickly find the best fit based on layout and capacity.
- Detailed floor plans and templates improve layout visualization, seating arrangements, and décor planning to spot and fix issues before the event.
For Hospitality and Event Professionals
- Cloud-based diagramming enables real-time collaboration with clients, vendors, and other decision-makers.
- Sharing detailed virtual representations improves communication and streamlines decision-making.
Yaron Lipshitz, CEO of Prismm, expressed confidence that joining forces with Cvent will empower event professionals and hoteliers to create memorable experiences and drive business growth.
42Chat Teams Up with Expo CCI to Enhance Exhibitor and Attendee Experience
Expo Convention Contractors (Expo CCI), a full-service general contractor for trade shows and events, has partnered with AI chatbot provider 42Chat. This partnership introduces ExhibitorBots and ConferenceBots to Expo CCI events, aiming to improve attendee engagement, streamline event processes, and reduce organizer workload.
Rich Curran, CEO of Expo CCI, emphasized that integrating 42Chat’s AI solutions will lower costs while enhancing exhibitor interactions before, during, and after shows via SMS. This new communication channel improves the overall experience for Expo CCI clients.
ExhibitorBots help exhibitors manage event logistics and communications efficiently, while ConferenceBots act as instant AI concierges for attendees, requiring no downloads and providing easy access to show information. The technology also supports instant emergency communication, adding a critical security layer.
Bob Caldwell, Founding Partner of 42Chat, noted that Expo CCI’s clear vision and investment in technology align well with delivering measurable results for organizers, exhibitors, and attendees.