Dash Social today launched Constellation Pro, a generative AI suite designed to cut the editing burden enterprise marketing teams face when producing photo and video assets with generic tools. The June 17 announcement follows new research from the company showing that 63% of marketers make significant edits to AI-generated creative, and no marketer surveyed could create a usable photo or video asset in fewer than five prompts.
Among marketers surveyed, 97% feel pressure to scale creative production and 100% report evaluating AI tools to do so. Yet current solutions fall short, forcing teams to spend more time fixing machine-made outputs than on actual creative direction.
The gap between AI promise and production reality
Brand safety concerns amplify the frustration. More than half of marketers cited brand consistency and creative quality as key worries when using AI-generated content. Additionally, 79% flagged unrealistic outputs, brand dilution, or erosion of consumer trust as serious risks.
Creative teams want tools that can reliably produce on-brand, realistic visuals. Survey respondents ranked realistic, brand-consistent outputs as the most important feature in AI-powered creative tools, ahead of faster production and the ability to generate assets at scale.
How Constellation Pro builds brand intelligence into creative workflows
Constellation Pro is built on Dash Social's proprietary Vision AI technology, which draws on a brand's visual identity, audience preferences, and real-time performance data. The system is trained on more than 50 billion photos and videos, enabling it to generate campaign-ready assets without the usual rounds of manual prompting and revision. Teams can multiply approved creative into a library of brand-aligned variations and scale across channels.
"It is impossible to make high-quality, on-brand creative with generic AI solutions," said Thomas Rankin, co-founder and CEO of Dash Social. "Constellation Pro brings brand intelligence into the creative process, generating photos and videos that are campaign-ready while ensuring global brand narrative is governed regardless of application."
For creative professionals who need to maintain visual consistency, the suite's photo and video outputs target the kind of Generative Video and image production challenges that arise when campaigns scale. Building brand awareness into the generation step reduces the disconnect between AI-generated drafts and final, on-brand assets-a goal central to many AI for Creatives upskilling paths.
What creatives want from AI tools
Marketers in the survey made it clear that brand alignment matters more than raw speed. When asked what they value most in AI creative tools, realistic, brand-consistent outputs earned the top spot, followed by faster production and the ability to create at scale. Constellation Pro's architecture addresses this by baking brand governance directly into the generation process, so every output conforms to established guidelines before a creative even reviews it.
Why this matters for creatives
For designers, video editors, and art directors, Constellation Pro signals a shift from AI that merely generates content to platforms that embed brand rules into the creative engine. The result is less time spent correcting machine-made mistakes and more control over the visual narrative. Instead of wrestling with prompts, creatives can focus on higher-level direction while the AI handles the repetitive work of producing compliant variations.
Constellation Pro is available to an exclusive group of early-access customers, with broader availability planned for later in 2026. To learn more, visit Dash Social's website.
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