Samsung, Bayer, David's Bridal and Dolce&Gabbana Beauty will share their AI marketing playbooks at the second AI Marketing Strategies event, hosted by Digiday, Glossy and Modern Retail on September 14 in New York City. The one-day conference, running from 10 a.m., is designed for brand marketers who have moved past experimentation and now need to execute AI at scale across creative, media and measurement.
The event arrives as the risk calculus for AI adoption has flipped. Early adopters were once cautious about being first; now the bigger concern is being last. Jim Cooper, editor-in-chief of Digiday, put it directly: "Many brands have been a bit laggard, letting their agency partners take the early positions - and arrows - on AI adoption. But now brand marketers no longer really have their choice. Their customers are all over AI, and if brands want to remain top of mind with them, they need to be too."
From pilot projects to production workflows
Conference sessions will focus on what's actually working today, not theory. Topics include creative generation, media buying and targeting, analytics and measurement, and product discovery and search. An interactive town hall will give attendees room to compare notes and discuss challenges off the record with peers.
The speaker lineup reflects the shift from experimentation to execution. Allison Stransky, CMO of Samsung America, will discuss how the electronics giant is integrating AI into marketing operations. Patrizia Ranzi, head of media, digital and CRM for the Americas at Dolce&Gabbana Beauty, brings a luxury-brand perspective on AI-driven personalization. Glenniss Richards, senior director of digital media activation at Bayer, will cover AI in regulated industries, and Chris Maliwat, SVP of e-commerce, digital growth and paid media at David's Bridal, will address AI's role in e-commerce and customer acquisition.
Jill Manoff, editor-in-chief of Glossy and Modern Retail, framed the urgency: "In a blink, the brand conversation around AI has shifted from exploration to execution. Seeing its value and potential, today's brands are racing to harness the technology while, at the same time, managing its risks. With AI transforming the workplace in real time, it's the right time to master that balance - and learn from those leading the charge."
Marketers looking to build practical AI skills ahead of the event can start with a dedicated AI Learning Path for Marketing Managers or browse broader AI for Marketing resources.
Who should attend
The event targets three groups. Brand marketing leaders overseeing AI adoption across creative, media and analytics can apply for VIP access. Agency leaders managing AI scale-up across campaigns without sacrificing creative quality can also apply for VIP passes. Tech solution providers bringing AI tools to market can purchase passes to connect with decision-makers and align their products with real-world needs.
Attendees should expect practical clarity, not abstraction. The goal is to leave with a grounded view of how peers are integrating AI into daily workflows, evaluating tools and partners, and measuring impact beyond the pilot phase.
Why this matters for marketing professionals
The gap between brands that execute AI well and those still sorting signal from noise is widening. For marketing professionals, the immediate takeaway is that AI competence is becoming a baseline job requirement, not a differentiator. The case studies presented at this event - from Samsung's scale to Dolce&Gabbana Beauty's precision targeting - offer a concrete benchmark for what execution looks like. Professionals who understand these real-world applications will be better positioned to lead AI adoption in their own organizations, whether that means reshaping creative workflows, renegotiating agency relationships or rethinking measurement standards.
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