Luma AI and The Clio Awards Launch AI Creative Challenge: Build a 10-Second Vertical Ad with Dream Machine
Submissions are open for junior to mid-level creatives and recent graduates to create a 10-second vertical ad using Luma AI's Dream Machine. Three finalists will be recognized on stage at the Clio Creative Summit in New York City on October 20, 2025.
What's happening
Luma AI and The Clio Awards have launched the "AI Challenge - Powered by Dream Machine" to put high-end AI video creation into the hands of emerging talent. The goal: help you pitch ideas faster, iterate at scale, and show compelling storytelling in seconds.
Who can apply
- Junior to mid-level creatives
- Recent graduates
- Free entry for the Clio community
What to submit
- A 10-second vertical ad made with Dream Machine
- Strong storytelling that lands fast
- Clear brand integration
- AI-native visuals that feel fresh and intentional
Key dates
- Submissions open now
- Deadline: October 6, 2025
- Finalists recognized: Clio Creative Summit, New York City, October 20, 2025
What finalists get
- Six months of Dream Machine Unlimited access
- Recognition at the Clio Creative Summit
- A live roundtable with Luma executives
Support and resources
All participants get access to the Luma AI Dream Lab for best practices and technical guidance throughout the process.
How to submit
Enter your work here: Submit to the AI Challenge - Powered by Dream Machine
Tips to stand out in 10 seconds
- Lead with a visual hook in the first second.
- Use a single, simple concept; avoid mixed messages.
- Make the brand presence unmistakable but not intrusive.
- Use Dream Machine for quick A/B tests on scenes, lighting, pacing, and style.
- Design for silent playback: readable captions, bold motion, clear framing.
- End with a memorable closing frame that leaves an imprint.
Why this matters for creatives
Dream Machine lets you move from idea to testable video in minutes, so you can explore more concepts inside tight timelines and budgets. Pair that speed with tight storytelling, and you have a shot at stage time in front of industry leaders.
Quote
Caroline Ingeborn, COO, Luma AI: "This AI Challenge is about giving the next generation of talent the tools to imagine without limits. Dream Machine was built to empower creators, and this partnership with The Clio Awards opens the door for emerging voices to experiment, innovate, and show the industry what's possible when AI and creativity come together."
About Luma AI
Luma AI is building multimodal general intelligence that can understand, generate, and operate in the physical world. Dream Machine enables creatives to produce professional-grade video and images and is used by over 30 million users.
In 2025, Luma released Ray2, a video generative model that produces realistic visuals with detailed textures and natural motion. Luma's models are used by leading entertainment studios, agencies, and technology companies, including Adobe and AWS, and are available via subscription or API.
About The Clio Awards
Founded in 1959, The Clio Awards celebrate excellence in advertising, marketing, and communications. Each cycle, an international jury identifies the standout work that earns Grand, Gold, Silver, and Bronze Clio statues.
Learn more about The Clio Awards: clios.com
Extra help for your workflow
- Explore leading generative video tools: Generative Video Tools Guide
- See the latest AI courses for creatives: Latest AI Courses