EZ Texting named Yogesh Khadilkar as Senior Vice President of Marketing on June 25, 2026, and simultaneously launched its EZ Texting Agentic Marketing Transformation. The Tampa-based B2SMB platform is betting that agentic AI-systems capable of complex reasoning and execution-can redefine what a lean marketing organization achieves, as the SMS marketing category matures and competition intensifies.
A leadership hire with deep AI marketing credentials
Khadilkar brings over 25 years of global enterprise marketing and brand growth leadership. He previously delivered $250 million in revenue impact and 36% year-over-year product growth, earning recognition including the David Ogilvy Award, Telly Gold & Silver Award, and the #1 JD Power Award for Online Excellence. His appointment underscores EZ Texting's commitment to moving beyond traditional models toward a fully AI-native marketing infrastructure.
Redesigning the marketing operating model around agentic AI
The Agentic Marketing OS is an operating model that reorganizes marketing intelligence, cross-functional collaboration, and growth execution-a model that reflects how AI for Marketing is moving beyond simple automation toward orchestrated, agent-driven workflows. Instead of adding AI to existing processes, the organization is designed around specialized AI agents that orchestrate end-to-end performance marketing. The aim is rapid speed to market and profitable growth, a competitive advantage for growth-stage SaaS companies.
"AI powered SMS marketing and AI as a Service is projected to become a $30 billion+ opportunity, and it's a prime opportunity for EZ Texting to lead the way," said Yogesh Khadilkar, SVP Marketing. "Most firms are talking about the theory of Agentic Solutions, but we are here to actually develop and deliver. Most traditional methods of growing brands are soon going to become expensive and obsolete, now is the time to establish a true LLM and AI powered Brand growth strategy and we are excited to test, learn and optimize."
Why this matters for marketing professionals
For marketing leaders, the EZ Texting initiative signals a shift from incremental AI adoption to AI-native organizational design. As companies compete in a maturing SMS marketing category, the ability to deploy agentic AI systems for complex reasoning and execution becomes a differentiator. Understanding how to structure teams and technology around AI agents-rather than bolting AI onto existing workflows-will likely define the next decade of marketing leadership. For marketing VPs, this shift toward agentic AI requires a deep familiarity with AI-native strategies, a focus area of an AI Learning Path for VP of Marketing.
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