FairPrice Group and Google Cloud Redefine Singapore Retail with AI-Powered Store of Tomorrow

FairPrice Group Teams Up with Google Cloud to Transform Retail Operations

Singapore’s FairPrice Group (FPG) has joined forces with Google Cloud to launch the Store of Tomorrow (SOT) program. This initiative aims to integrate cloud and artificial intelligence (AI) technologies into both new and existing retail touchpoints, improving customer experiences across FairPrice supermarkets.

The program will debut in the third quarter of 2025 at FairPrice Finest in Punggol Digital District. It will feature cloud-connected shopping carts, an AI-powered operations portal, in-store video analytics, and other retail solutions developed with Google Cloud’s platform services, including modern infrastructure, data management, and generative AI (gen AI).

Smart Carts Enhance In-Store Shopping

Currently piloted at FairPrice Finest in Sengkang Grand Mall, the "Smart Carts" provide shoppers with in-store navigation, real-time promotions, and product recommendations based on individual needs. This tool streamlines the shopping journey and helps customers find what they need efficiently.

Biometric Payment and Government Support Integration

FPG plans to introduce biometric payment options supported by Google Cloud. Additionally, the consumer app is now integrated with MyInfo, enabling customers under government support schemes—such as seniors and the Pioneer, Merdeka, and CHAS Blue/Orange generations—to receive discounts without carrying physical cards. This upgrade simplifies the checkout process for eligible shoppers.

Grocer Genie: AI-Powered Store Operations Portal

Grocer Genie, developed jointly by FPG, Google Cloud, Tata Consultancy Services, and FlutterFlow, offers a centralized, AI-assisted portal for managing store operations. It is a key component of the SOT program, designed to improve operational efficiency and staff productivity.

Advanced Video Analytics for Store Management

FPG will also deploy a video analytics solution combining Google Cloud’s Vision AI and Gemini models with existing CCTV systems and the Grocer Genie portal. This integration supports real-time monitoring and operational insights, helping teams respond promptly to store conditions.

Benefits for Operations Professionals

• Streamlined store management through AI-assisted tools reduces manual tasks and improves accuracy.
• Enhanced customer engagement with smart carts and biometric payments simplifies shopping and checkout.
• Data-driven insights from video analytics and AI portals support proactive decision-making.
• Integration with government support schemes lowers friction for eligible customers, improving satisfaction.

These innovations provide operations teams with practical tools to improve efficiency and customer service in physical retail environments.

For professionals interested in how AI and cloud technologies can improve retail operations, exploring courses on AI implementation and automation can be valuable. Resources like Complete AI Training’s latest AI courses offer practical insights on leveraging AI in business operations.