Folta Consulting has launched Folta Intelligence, a performance marketing platform that consolidates data from multiple channels into a single dashboard for direct-to-consumer brands. The tool, priced at £549 per month (about $744), targets independent fashion, beauty, interiors, and lifestyle brands that currently lose hours each week to manual data aggregation.
"DTC brand owners are losing significant time every week to manual data aggregation across platforms-time that should go toward the high-impact decisions that drive growth," said Gordon Folta, founder of Folta Consulting. The platform pulls data from Shopify, Meta Ads, Google Ads, GA4, Klaviyo, and affiliate platforms into one visual portal.
What the platform does
Folta Intelligence includes an AI assistant called "Ask Folta," powered by Anthropic. Rather than simply displaying numbers, the assistant interprets performance data and surfaces recommendations aligned with inventory levels and advertising priorities. The system delivers cross-platform media budget recommendations, performance-based influencer re-briefing, and channel-specific conversion optimization.
The firm estimates the automation saves 2 to 3 hours of daily reporting, cutting operating costs by up to £6,600 per month (about $8,945). This frees teams to focus on commercial tasks rather than spreadsheet work.
Built for founders, not enterprise teams
Folta said existing tools "were built for enterprise marketing teams, not for the founders of independent brands." He positioned Folta Intelligence as the first product designed specifically for that gap. The monthly price point keeps it accessible to smaller operators who cannot justify enterprise software contracts.
"Creative founders don't shy away from data because it isn't there-it's just spread across too many places with too many nuances," Folta said. "We built something that packages all of that data into an understandable, actionable format." Folta Consulting's client roster includes Tom Dixon, Farfetch, Outline, and Hamrei.
Why this matters for marketing professionals
For marketing managers at independent DTC brands, the platform addresses a specific pain point: fragmented analytics that consume hours of manual work each week. The shift from descriptive dashboards to prescriptive AI recommendations-especially when those recommendations factor in inventory levels-changes how small teams allocate budget and optimize campaigns. This type of tool fits squarely within the broader movement toward AI for Marketing, where automation handles data consolidation so marketers can act on insights faster. Marketing managers evaluating tools like this can sharpen their approach through structured learning paths such as AI for Marketing Managers, which covers campaign optimization with AI-driven analytics.
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