Former Tag executive Helen Weisinger co-founds AI production consultancy Creative Engineers

Helen Weisinger launches AI production consultancy to reshape creative workflows

Helen Weisinger, former chief marketing officer EMEA at Tag, has co-founded Creative Engineers, an AI production consultancy that helps brands handle creative work in-house or restructure their agency relationships.

The consultancy targets the gap between creative teams and production capabilities. Brands increasingly need ways to produce more content with existing resources, and Weisinger's firm positions itself as a bridge between internal teams and external partners.

Creative Engineers aims to address a practical problem: many brands lack the tools or knowledge to use AI effectively in production workflows. The consultancy advises on implementation rather than selling software.

For creatives, this shift matters. Production bottlenecks often constrain what designers and creative teams can attempt. Tools that streamline production-whether through AI or process redesign-directly affect what's possible within a deadline and budget.

Weisinger's background in marketing leadership at a major production company gives the venture credibility with both agency and brand-side clients. Her role overseeing EMEA operations means she understands the regional variations in how teams operate.

The timing reflects broader industry trends. Brands are testing AI in production pipelines, but many lack clear strategies for integration. Consultancies that help teams move from experimentation to actual workflow changes are filling a real need.

For those working in creative roles, understanding how AI for Creatives applies to production can open new possibilities in your work. Practical knowledge of these tools and processes is increasingly expected.