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From Research to Policy: AI's Societal Impact and Global Challenges at CityUHK

PR and comms leaders face AI's effects across policy, governance, culture, law, and ethics. Get research-led guidance for messaging, trust, and risk on 12 Sep 2025.

2 min read
PR and communications

AI and Societal Transformation: Policy, Cultural Impacts, and Global Challenges

PR and communications leaders are on the front line of AI's real consequences. This session will focus on how AI affects policy, governance, culture, law, and ethics-and what that means for your messaging, your stakeholders, and your reputation risk.

Session date: Friday, 12 September 2025. Part of the International Conference on AI-Empowered Communication and Global Innovation. Expect clear insights on how research can inform practice and policy as AI becomes part of daily life.

Why this matters for PR and communications

  • Policy alignment: Translate AI policy shifts into clear stakeholder communications and executive positions.
  • Cultural intelligence: Anticipate cross-market sensitivities and narrative risks in AI-enabled campaigns.
  • Ethics in practice: Build trust with disclosure norms, consent language, and content provenance signals.
  • Risk and crisis readiness: Prepare for AI-related misinformation, model failures, and regulatory scrutiny.
  • Measurement: Define outcomes for trust, transparency, and safety messaging across channels.

What the session will address

  • The tangible societal impacts of AI across policy, governance, law, and culture.
  • How academic research can influence organizational practice and public policy.
  • Opportunities and challenges as AI tools enter everyday communication workflows.
  • Prof. Peng Hwa Ang (Wee Kim Wee School of Communication and Information, Nanyang Technological University)
  • Prof. Nuri Kim (Associate Professor, Moon Soul Graduate School of Future Strategy, Korea Advanced Institute of Science and Technology)
  • Prof. Junhao Hong (Professor, Department of Communication, State University of New York at Buffalo)
  • Mr. Di Yao (Head and Chair Professor, Department of Media and Communication, CityUHK; ICA Fellow)
  • Prof. Fen Lin (Professor and Associate Vice President (Global Strategy), Department of Media and Communication, CityUHK)
  • Prof. Shuhua Zhou (Chair Professor, Department of Media and Communication, CityUHK; ICA Fellow)

Moderator: Prof. Edmund Lee (Associate Professor, Department of Media and Communication, CityUHK)

Conference at a glance

  • Event: International Conference on AI-Empowered Communication and Global Innovation
  • Dates: 18-19 September 2025
  • Time: 09:00 - 18:00
  • Venue: Benjamin & Anny Kwok Conference Room, 4/F Yip Kit Chuen Building, CityUHK

Talking points to bring

  • Your current AI use cases in content, media relations, social, and insights.
  • Disclosure and consent language you plan to use with customers, talent, and media.
  • Approach to bias detection, moderation, and content provenance (e.g., watermarking, metadata).
  • Regulatory watchlist and how you brief executives on upcoming changes.
  • Metrics for trust and transparency across campaigns and owned channels.

Actions to apply after the session

  • Draft a public AI communications standard covering disclosure, fact-checking, and escalation paths.
  • Run AI-specific crisis drills (model error, data incident, misinformation) with comms, legal, and security.
  • Set up a stakeholder map for AI issues: regulators, NGOs, researchers, community leaders, and customers.
  • Pilot content provenance labels on brand assets and document the workflow for teams and agencies.
  • Upskill your team on AI policy, ethics, and tooling with role-based training here.

Helpful resources

  • OECD AI Principles for policy alignment and governance baselines oecd.ai
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